Seattle Radio News and Notes

Everything Old is News Again

KVI-AM Radio logoIt appears Fisher Communications’ KVI-AM, which made the move from Conservative Talk to Oldies about this time last year, is returning to the Talk format. It was announced that it will go all-traditional Christmas music on Thanksgiving and then make the switch on January 3rd to “Smart Talk for a Sound Life” and will feature lifestyle content as well as health, entertainment and local news. The day will kick off with ‘’Sunrise Seattle’’ featuring KOMO-TV’s hosts Elisa Jaffe and Mark Christopher. Other syndicated programming will include consumer advocate Clark Howard, comedy featuring Phil Hendrie, The Buzz with Scott Carty, and business-wrap segment from the Wall Street Journal. Consumers are clamoring for information to help navigate their lives; this format should enjoy a welcome reception. The station’s target audience is adults, ages 35-64, with the sweet-spot of male college graduates, ages 45+, with household incomes of $50,000 – $150,000.

KSGX Drops Gen-X for a Rockin’ Brew


The Brew 104.9

Yet another change is afoot at Clear Channel’s 104.9 FM. Barely a year has passed since the longtime “Funky Monkey” Modern Rock format of KFNK-FM was dropped in favor of Gen-X, a 90s-based format and name change to KSGX-FM. On November 1st, Gen-X gave way to an Active Rock format, known as “The Brew 104.9.” KSGX is a South Sound station; its signal is based south of Tacoma and it covers the joint Army-Air Force Lewis-McChord military complex. Judging from the soft-porn Brew Babes focus and “Skin” channel on the website, this definitely is a guy station, so the rock hits, mix of new music and sports likely will resonate with the military crowd. Besides geo-targeting South Sound males, the format likely will deliver ages 18 (and younger) -50, high school graduates with incomes in the $20,000 – $35,000 range. The change occurred on November 1st after the station spent Halloween night as “All Freddy” with a ghoulish format.

KJR-AM Scores FM Simulcast


In more Clear Channel news, Sports radio KJR-AM added an FM simulcast with the flip of sister station Q-Country 102.9 KNBQ-FM out of Centralia. The move increases the coverage area and is great news for local sports fans who would rather listen to the station’s insider commentary than the television coverage, especially on Husky away games, and for advertisers tapping into Northwest sports audiences. Seattle sports radio attracts a primarily upscale, educated male audience, ages 40-69. The station went live on November 4th.

KMTT-FM’s Classic Move



As a regular listener, I could sense some changes were in the air at The Mountain. More and more classic hits were finding their way into the playlist and now the station has made the move official. Popular Program Director and midday host Shawn Stewart has been let go, and new PD Mike Kaplan made the announcement that the station was moving to a Classic AAA format. The new branding message is “Timeless Music… Quality Rock.” KMTT currently attracts educated adults ages 35-59, with household incomes of $75,000 or more. Adding even more classic hits to the playlist could pull the bottom up to a core age of 45-59. The change was effective on November 21st.

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