The Seattle Times Online Network Continues Its Reign Over the Local News and Information Category – Ranked Number One in January and Overall Leader (Again) in 2011

Hardly a day goes by without a marketing story touting the power of local content in connecting and engaging audiences. Seattle-Tacoma adults are fortunate to have a number of quality news and information resources available to them, which they turn to frequently. After closing out 2011 as the most visited local media website (comScore ranking), the tech-savvy and news-hungry Seattle market continues to count on The Seattle Times Online Network* as its primary source of news and information — by nearly two-to-one over second place KING5.com, with KOMOnews.com, Seattlepi.com and TheNewsTribune.com rounding out the Top 5 sites. Seattletimes.com alone delivers nearly 95% of The Seattle Times Online Network’s unique visitors.

ComScore 6-month average rankings for the Seattle Market January 2012

Quality Content = Engagement

In terms of stickiness, The Seattle Times Online Network, averaging nearly 30 million page views each month, delivers more than twice as many page views as second-place KING5.com. Seattletimes.com, delivering more than 28 million monthly page views in Western Washington, is a solid testament to the paper’s stewardship, and the relationship local news has with this dynamic community.

ComScore Unique Visitor and Page View Rankings for Seattle Market January 2012

*The Seattle Times Online Network includes, seattletimes.com, NWjobs.com, NWautos.com and NWhomes.com. Base: Seattle-Tacoma DMA; Source: comScore, Inc.

 

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