The Seattle Times Ranks Among the Nation’s Most Influential Media Outlets

The Seattle Times ranks among nation's most influential media outlets for January 2012

The Media Map: Who's Reading What and Where

In January, The Seattle Times ranked among the nation’s 15 most influential media outlets in Forbes’ Media Map: Who’s Reading What and Where. The map, which is updated monthly, is compiled from data on millions of Web clicks to find the nation’s most influential media outlets. While it takes more than a few widely shared headlines to truly establish the influence of a medium, the map is a curious tell on what news via which medium resonates and is shared by media consumers. You may be shocked, amazed, amused and possibly dismayed by the results across the nation.

The Seattle Times got a boost for a combination of coverage around gay marriage,  the Annual Snow Storm that never fails to shut the city down, organic-food safety and the ever popular UW Husky Football. Mostly, the reason for checking out the map is that it is a very cool, multi-layered graphic.

The interactive map allows you to view how far-reaching the media outlet’s influence is and the intensity of its influence by state. A list of headlines that ranked the highest for sharing also is provided for each medium, along with a link to that story. A click on the headline further illustrates the viral nature of noteworthy news by highlighting in which states the article resonated most. The graphic is best viewed with a browser other than Explorer. Check it out here.


Need help navigating media for a Seattle target audience or a medium’s demographic profile? Baffled by an advertiser’s media buy and wondering why the company would target you through your favorite media? Drop me a note and I’ll look into it, no strings attached. Simply email or enter your request in the comments section below. The more details you provide, the better the outcome.

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