Warning: "continue" targeting switch is equivalent to "break". Did you mean to use "continue 2"? in /home/maujeu/seattlemediamaven.com/wp-content/plugins/gravityforms/common.php on line 1172

Warning: "continue" targeting switch is equivalent to "break". Did you mean to use "continue 2"? in /home/maujeu/seattlemediamaven.com/wp-content/plugins/gravityforms/common.php on line 1209

Warning: "continue" targeting switch is equivalent to "break". Did you mean to use "continue 2"? in /home/maujeu/seattlemediamaven.com/wp-content/plugins/gravityforms/common.php on line 1213

Warning: "continue" targeting switch is equivalent to "break". Did you mean to use "continue 2"? in /home/maujeu/seattlemediamaven.com/wp-content/plugins/gravityforms/common.php on line 1237

Warning: "continue" targeting switch is equivalent to "break". Did you mean to use "continue 2"? in /home/maujeu/seattlemediamaven.com/wp-content/plugins/gravityforms/common.php on line 2918

Warning: "continue" targeting switch is equivalent to "break". Did you mean to use "continue 2"? in /home/maujeu/seattlemediamaven.com/wp-content/plugins/gravityforms/common.php on line 2925

Warning: "continue" targeting switch is equivalent to "break". Did you mean to use "continue 2"? in /home/maujeu/seattlemediamaven.com/wp-content/plugins/gravityforms/common.php on line 2938

Deprecated: Array and string offset access syntax with curly braces is deprecated in /home/maujeu/seattlemediamaven.com/wp-content/plugins/gravityforms/common.php on line 3399

Deprecated: Unparenthesized `a ? b : c ? d : e` is deprecated. Use either `(a ? b : c) ? d : e` or `a ? b : (c ? d : e)` in /home/maujeu/seattlemediamaven.com/wp-content/plugins/gravityforms/includes/fields/class-gf-field-multiselect.php on line 177

Deprecated: Array and string offset access syntax with curly braces is deprecated in /home/maujeu/seattlemediamaven.com/wp-content/plugins/backupbuddy/pluginbuddy/_pluginbuddy.php on line 323

Deprecated: Array and string offset access syntax with curly braces is deprecated in /home/maujeu/seattlemediamaven.com/wp-content/plugins/backupbuddy/pluginbuddy/_pluginbuddy.php on line 324

Deprecated: Array and string offset access syntax with curly braces is deprecated in /home/maujeu/seattlemediamaven.com/wp-content/plugins/backupbuddy/pluginbuddy/_pluginbuddy.php on line 1082

Deprecated: Array and string offset access syntax with curly braces is deprecated in /home/maujeu/seattlemediamaven.com/wp-content/plugins/backupbuddy/pluginbuddy/_pluginbuddy.php on line 1084

Deprecated: Array and string offset access syntax with curly braces is deprecated in /home/maujeu/seattlemediamaven.com/wp-content/plugins/backupbuddy/pluginbuddy/_pluginbuddy.php on line 1085

Deprecated: Array and string offset access syntax with curly braces is deprecated in /home/maujeu/seattlemediamaven.com/wp-content/plugins/backupbuddy/pluginbuddy/classes/settings.php on line 261

Warning: session_start(): Cannot start session when headers already sent in /home/maujeu/seattlemediamaven.com/wp-content/plugins/botblocker/botblocker.php on line 20

Deprecated: Function create_function() is deprecated in /home/maujeu/seattlemediamaven.com/wp-content/plugins/pinterest-pin-it-button/includes/widgets.php on line 274

Deprecated: Methods with the same name as their class will not be constructors in a future version of PHP; ReCaptcha has a deprecated constructor in /home/maujeu/seattlemediamaven.com/wp-content/plugins/wp-recaptcha/recaptchalib.php on line 42

Deprecated: Methods with the same name as their class will not be constructors in a future version of PHP; HeadwaySkin has a deprecated constructor in /home/maujeu/seattlemediamaven.com/wp-content/themes/headway-2013/library/core/api.php on line 21

Deprecated: Methods with the same name as their class will not be constructors in a future version of PHP; HeadwayLeaf has a deprecated constructor in /home/maujeu/seattlemediamaven.com/wp-content/themes/headway-2013/library/core/api.php on line 454

Deprecated: Unparenthesized `a ? b : c ? d : e` is deprecated. Use either `(a ? b : c) ? d : e` or `a ? b : (c ? d : e)` in /home/maujeu/seattlemediamaven.com/wp-content/themes/headway-2013/library/generator/css.php on line 47

Deprecated: Unparenthesized `a ? b : c ? d : e` is deprecated. Use either `(a ? b : c) ? d : e` or `a ? b : (c ? d : e)` in /home/maujeu/seattlemediamaven.com/wp-content/themes/headway-2013/library/generator/css.php on line 50

Deprecated: Methods with the same name as their class will not be constructors in a future version of PHP; SearchWidget has a deprecated constructor in /home/maujeu/seattlemediamaven.com/wp-content/themes/headway-2013/library/widgets/functions.php on line 2

Deprecated: Methods with the same name as their class will not be constructors in a future version of PHP; SubscribeWidget has a deprecated constructor in /home/maujeu/seattlemediamaven.com/wp-content/themes/headway-2013/library/widgets/functions.php on line 42

Deprecated: Methods with the same name as their class will not be constructors in a future version of PHP; TwitterWidget has a deprecated constructor in /home/maujeu/seattlemediamaven.com/wp-content/themes/headway-2013/library/widgets/functions.php on line 84

Deprecated: Methods with the same name as their class will not be constructors in a future version of PHP; SocialWidget has a deprecated constructor in /home/maujeu/seattlemediamaven.com/wp-content/themes/headway-2013/library/widgets/functions.php on line 150

Deprecated: Function create_function() is deprecated in /home/maujeu/seattlemediamaven.com/wp-content/themes/headway-2013/library/widgets/functions.php on line 39

Deprecated: Function create_function() is deprecated in /home/maujeu/seattlemediamaven.com/wp-content/themes/headway-2013/library/widgets/functions.php on line 81

Deprecated: Function create_function() is deprecated in /home/maujeu/seattlemediamaven.com/wp-content/themes/headway-2013/library/widgets/functions.php on line 147

Deprecated: Function create_function() is deprecated in /home/maujeu/seattlemediamaven.com/wp-content/themes/headway-2013/library/widgets/functions.php on line 215

Deprecated: The called constructor method for WP_Widget class in SearchWidget is deprecated since version 4.3.0! Use __construct() instead. in /home/maujeu/seattlemediamaven.com/wp-includes/functions.php on line 6085

Deprecated: The called constructor method for WP_Widget class in SubscribeWidget is deprecated since version 4.3.0! Use __construct() instead. in /home/maujeu/seattlemediamaven.com/wp-includes/functions.php on line 6085

Deprecated: The called constructor method for WP_Widget class in TwitterWidget is deprecated since version 4.3.0! Use __construct() instead. in /home/maujeu/seattlemediamaven.com/wp-includes/functions.php on line 6085

Deprecated: The called constructor method for WP_Widget class in SocialWidget is deprecated since version 4.3.0! Use __construct() instead. in /home/maujeu/seattlemediamaven.com/wp-includes/functions.php on line 6085

Deprecated: Hook jetpack_check_mobile is deprecated since version jetpack-8.3.0 with no alternative available. in /home/maujeu/seattlemediamaven.com/wp-includes/functions.php on line 6085

Deprecated: Non-static method Sociable_Globals::sociable_get_post_types() should not be called statically in /home/maujeu/seattlemediamaven.com/wp-content/plugins/sociable/sociable.php on line 251

Deprecated: Non-static method Sociable_Globals::sociable_get_taxonomies() should not be called statically in /home/maujeu/seattlemediamaven.com/wp-content/plugins/sociable/sociable.php on line 259

Deprecated: Methods with the same name as their class will not be constructors in a future version of PHP; content_leaf has a deprecated constructor in /home/maujeu/seattlemediamaven.com/wp-content/themes/headway-2013/library/leafs/content.php on line 2
<br /> <b>Notice</b>: Undefined variable: author_name in <b>/home/maujeu/seattlemediamaven.com/wp-content/themes/headway-2013/library/core/head.php</b> on line <b>134</b><br /> <br /> <b>Notice</b>: Undefined variable: author_description in <b>/home/maujeu/seattlemediamaven.com/wp-content/themes/headway-2013/library/core/head.php</b> on line <b>135</b><br /> Maurine Jeude, Author at SeattleMediaMaven

Deprecated: Function get_userdatabylogin is deprecated since version 3.3.0! Use get_user_by('login') instead. in /home/maujeu/seattlemediamaven.com/wp-includes/functions.php on line 6085

Author Archives: Maurine Jeude

Seattle Market Digest: Keeping up with Seattle

Written on January 7, 2016 by in Seattle Economy, Seattle Market Review

Oppor­tu­ni­ties come to those in the know, but keep­ing up can be a daunt­ing endeav­or. The red-hot Seat­tle econ­o­my only adds to the chal­lenge. To the res­cue: Seat­tle Mar­ket Digest The Seat­tle Mar­ket Digest is a month­ly com­pi­la­tion of the ups and downs and com­ings and goings in greater Seattle’s retail, trav­el, real-estate devel­op­ment and…

Continue Reading »

0 Comments - Leave a comment!

Notice: Undefined index: force-comment-visibility in /home/maujeu/seattlemediamaven.com/wp-content/themes/headway-2013/library/leafs/content.php on line 432

Seattle’s curiosity and quirkiness highlighted in TV viewing choices

Written on December 16, 2015 by in Demographics, Generations, Media Planning and Buying, Rankings, TV

Seat­tle mar­ket #1 for Doc­u­men­tary view­ing and #2 for Sci­ence-Fic­tion If you are what you con­sume, then Seattle’s TV view­ing habits are total­ly in sync with its rep­u­ta­tion as a well-edu­­cat­ed and high-tech mec­ca. Accord­ing to the most recent Nielsen Scar­bor­ough Research Study, Seat­­tle-Taco­­ma ranks first among the top 15 mar­kets in the nation for…

Continue Reading »

0 Comments - TV viewing choices" class="entry-respond">Leave a comment!

Notice: Undefined index: force-comment-visibility in /home/maujeu/seattlemediamaven.com/wp-content/themes/headway-2013/library/leafs/content.php on line 432

Engage Baby Boomers to Boost Your Bottom Line

Written on March 31, 2015 by in Consumer Behavior, Demographics, Generations, Purchasing Behavior, Retail Shopping

At the end of Decem­ber 2014 I wrote an arti­cle on the last Baby Boomers turn­ing 50. It doc­u­ment­ed the spend­ing pow­er and immense oppor­tu­ni­ty of this gen­er­a­tion, which is large­ly ignored by adver­tis­ers (only 10% of mar­ket­ing dol­lars tar­get this demo­graph­ic). A new report by the Fung Busi­ness Intel­li­gence Cen­tre reit­er­ates that the Baby Boomer…

Continue Reading »

0 Comments - Leave a comment!

Notice: Undefined index: force-comment-visibility in /home/maujeu/seattlemediamaven.com/wp-content/themes/headway-2013/library/leafs/content.php on line 432

Youngest Baby Boomers Turn 50

Written on December 31, 2014 by in Consumer Behavior, Demographics, Generations, Media, Psychographics, Purchasing Behavior

Baby Boomers are the new 18–49! As of 11:59pm tonight, the last of the Baby Boomers turns 50! It seems only fit­ting that we end 2014 with a salute to those who make up more than one-third of the adult pop­u­la­tion in the Seat­tle mar­ket, and nation­al­ly con­trol approx­i­mate­ly 80% of per­son­al finan­cial assets, 60%…

Continue Reading »

0 Comments - Leave a comment!

Notice: Undefined index: force-comment-visibility in /home/maujeu/seattlemediamaven.com/wp-content/themes/headway-2013/library/leafs/content.php on line 432

Holiday Favorite Clydesdales Put Out to Pasture as Budweiser Taps Younger Market

Written on December 2, 2014 by in Beverages, Consumer Behavior, Demographics, Media Planning and Buying, Purchasing Behavior

All tapped out Bud­weis­er is los­ing its mar­ket share among 21–27-year-old Mil­len­ni­als and its place on bar-tap line up to craft brews in many mar­kets. Accord­ing to a recent Wall Street Jour­nal arti­cle, some 44% of these cov­et­ed drinkers have nev­er tried Bud­weis­er. Bud Light took the top tap in Anheuser-Busch InBev NV’s prod­uct line-up…

Continue Reading »

0 Comments - Leave a comment!

Notice: Undefined index: force-comment-visibility in /home/maujeu/seattlemediamaven.com/wp-content/themes/headway-2013/library/leafs/content.php on line 432

Top 10 Media for Reaching Seattle’s Registered Voters

Written on September 9, 2014 by in Media, Politics and Voting

Seems quite a few of the market’s reg­is­tered vot­ers for­got to show up at the polls for the pri­ma­ry. That leaves a num­ber of races in a dead heat. If you are tasked at get­ting the word out to vot­ers about your can­di­date or ini­tia­tive, or just curi­ous how polit­i­cal lean­ing trans­lates to media preferences,…

Continue Reading »

0 Comments - Leave a comment!

Notice: Undefined index: force-comment-visibility in /home/maujeu/seattlemediamaven.com/wp-content/themes/headway-2013/library/leafs/content.php on line 432

Seattle Media Spotlight: Classic Rock KZOK-FM

Written on July 29, 2014 by in Activities and Events Attended, Consumer Behavior, Demographics, Media, Media Planning and Buying, Politics and Voting, Psychographics, Purchasing Behavior, Radio, Rankings

Reel­ing in the Years: Clas­sic Rock and Seat­tle A life well-lived is a con­stant stream of “firsts,” some wel­come and exhil­a­rat­ing, and some not so wel­come and dis­qui­et­ing. The lat­ter includes the first time the music of your youth is referred to as “clas­sic rock.” Want your mind blown? The baby on the album cover…

Continue Reading »

0 Comments - KZOK-FM" class="entry-respond">Leave a comment!

Notice: Undefined index: force-comment-visibility in /home/maujeu/seattlemediamaven.com/wp-content/themes/headway-2013/library/leafs/content.php on line 432

Seattle Media Economy Starts Year Strong

Written on June 26, 2014 by in Internet, Magazines, Media, Media Planning and Buying, Newspapers, Outdoor, Radio, Seattle Economy, Social Media, TV, Weeklies

2013 was a year media com­pa­nies were hap­py to have behind them. Fit­ful at best, most saw their rev­enues stall or decline. It was par­tic­u­lar­ly so with Seat­tle media; by year end, ad spend­ing was off 5.8% from 2012 with the most sig­nif­i­cant loss­es in, of all media, local spot tele­vi­sion. One could almost hear…

Continue Reading »

0 Comments - Leave a comment!

Notice: Undefined index: force-comment-visibility in /home/maujeu/seattlemediamaven.com/wp-content/themes/headway-2013/library/leafs/content.php on line 432

Is Video Advertising the Key to Engagement?

Written on May 2, 2014 by in Consumer Behavior, Internet, Media, Media Planning and Buying, Mobile, Rankings, TV, Video

In a near per­fect merg­ing of polar oppo­sites, video and sta­tis­tics, Shut­ter­stock, with data part­ner com­Score and oth­ers, has cre­at­ed a video info­graph­ic called “Show Me Some­thing” that high­lights the expo­nen­tial growth and engage­ment pow­er of online video. Take a minute to watch the video; it’s a com­pelling sto­ry based most­ly on comScore’s Video Metrix prod­uct and…

Continue Reading »

0 Comments - Leave a comment!

Notice: Undefined index: force-comment-visibility in /home/maujeu/seattlemediamaven.com/wp-content/themes/headway-2013/library/leafs/content.php on line 432

Seattle Seahawks Super Bowl Afterglow: BOOMtown

Written on February 28, 2014 by in Media, Seattle Economy, Sports

In the sum­mer of 2012, at the height of the pos­si­bil­i­ty of a return of an NBA bas­ket­ball team to the Seat­tle mar­ket, I sug­gest­ed the city need­ed to quit focus­ing on the chal­lenges that come with build­ing a new are­na (and NBA and NHL fran­chis­es) and open its vision­ary eyes to the oppor­tu­ni­ties and…

Continue Reading »

0 Comments - Leave a comment!

Notice: Undefined index: force-comment-visibility in /home/maujeu/seattlemediamaven.com/wp-content/themes/headway-2013/library/leafs/content.php on line 432
« Older Posts