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Consumer Behavior Archives - SeattleMediaMaven

Category Archives: Consumer Behavior

Engage Baby Boomers to Boost Your Bottom Line

At the end of Decem­ber 2014 I wrote an arti­cle on the last Baby Boomers turn­ing 50. It doc­u­ment­ed the spend­ing pow­er and immense oppor­tu­ni­ty of this gen­er­a­tion, which is large­ly ignored by adver­tis­ers (only 10% of mar­ket­ing dol­lars tar­get this demo­graph­ic). A new report by the Fung Busi­ness Intel­li­gence Cen­tre reit­er­ates that the Baby Boomer…

Youngest Baby Boomers Turn 50

Baby Boomers are the new 18–49! As of 11:59pm tonight, the last of the Baby Boomers turns 50! It seems only fit­ting that we end 2014 with a salute to those who make up more than one-third of the adult pop­u­la­tion in the Seat­tle mar­ket, and nation­al­ly con­trol approx­i­mate­ly 80% of per­son­al finan­cial assets, 60%…

Holiday Favorite Clydesdales Put Out to Pasture as Budweiser Taps Younger Market

All tapped out Bud­weis­er is los­ing its mar­ket share among 21–27-year-old Mil­len­ni­als and its place on bar-tap line up to craft brews in many mar­kets. Accord­ing to a recent Wall Street Jour­nal arti­cle, some 44% of these cov­et­ed drinkers have nev­er tried Bud­weis­er. Bud Light took the top tap in Anheuser-Busch InBev NV’s prod­uct line-up…

Top 10 Media for Reaching Seattle’s Registered Voters

Seems quite a few of the market’s reg­is­tered vot­ers for­got to show up at the polls for the pri­ma­ry. That leaves a num­ber of races in a dead heat. If you are tasked at get­ting the word out to vot­ers about your can­di­date or ini­tia­tive, or just curi­ous how polit­i­cal lean­ing trans­lates to media preferences,…

Seattle Media Spotlight: Classic Rock KZOK-FM

Reel­ing in the Years: Clas­sic Rock and Seat­tle A life well-lived is a con­stant stream of “firsts,” some wel­come and exhil­a­rat­ing, and some not so wel­come and dis­qui­et­ing. The lat­ter includes the first time the music of your youth is referred to as “clas­sic rock.” Want your mind blown? The baby on the album cover…

Is Video Advertising the Key to Engagement?

In a near per­fect merg­ing of polar oppo­sites, video and sta­tis­tics, Shut­ter­stock, with data part­ner com­Score and oth­ers, has cre­at­ed a video info­graph­ic called “Show Me Some­thing” that high­lights the expo­nen­tial growth and engage­ment pow­er of online video. Take a minute to watch the video; it’s a com­pelling sto­ry based most­ly on comScore’s Video Metrix prod­uct and…

Seattle Seahawks Super Bowl Afterglow: BOOMtown

In the sum­mer of 2012, at the height of the pos­si­bil­i­ty of a return of an NBA bas­ket­ball team to the Seat­tle mar­ket, I sug­gest­ed the city need­ed to quit focus­ing on the chal­lenges that come with build­ing a new are­na (and NBA and NHL fran­chis­es) and open its vision­ary eyes to the oppor­tu­ni­ties and…

Politics Not As Usual

If you watched any TV at all pri­or to the Novem­ber elec­tion, this news might be astound­ing to you: Accord­ing to a recent Mar­ket Pro­file from Media Life Mag­a­zine, tele­vi­sion polit­i­cal adver­tis­ing was down in the Seat­tle mar­ket in 2012 – almost 25% from the antic­i­pat­ed $45 mil­lion expect­ed. While it appeared the air­waves were…

It’s Time for Lesser Seattle to Find a New Small Town

Except for the World’s Fair in 1962, Less­er Seat­tle in all its short-sight­ed­­ness has dom­i­nat­ed the city’s vision, or lack there­of, when it comes to the big ideas. If the pro­posed Son­ics are­na falls vic­tim to the usu­al 15-min­utes-of-fame Sports naysay­ers, the hand­wringers who just can’t help them­selves and the often polit­i­cal­ly moti­vat­ed chest-thumpers, it…

Seattle Media Spotlight: KISW-FM

                        Hard-work­ing, Blue-Col­lar KISW-FM Rocks Steady As I was watch­ing Rock of Ages at the movie the­ater, it brought to mind Seattle’s annu­al sum­mer duel between radio’s Active Rock and Soft Adult Con­tem­po­rary for­mats. The Spring Arbi­tron PPM rat­ings once again have KISW-FM and…