At the end of December 2014 I wrote an article on the last Baby Boomers turning 50. It documented the spending power and immense opportunity of this generation, which is largely ignored by advertisers (only 10% of marketing dollars target this demographic). A new report by the Fung Business Intelligence Centre reiterates that the Baby Boomer…
Category Archives: Consumer Behavior
Youngest Baby Boomers Turn 50
Baby Boomers are the new 18–49! As of 11:59pm tonight, the last of the Baby Boomers turns 50! It seems only fitting that we end 2014 with a salute to those who make up more than one-third of the adult population in the Seattle market, and nationally control approximately 80% of personal financial assets, 60%…
Top 10 Media for Reaching Seattle’s Registered Voters
Seems quite a few of the market’s registered voters forgot to show up at the polls for the primary. That leaves a number of races in a dead heat. If you are tasked at getting the word out to voters about your candidate or initiative, or just curious how political leaning translates to media preferences,…
Seattle Seahawks Super Bowl Afterglow: BOOMtown
In the summer of 2012, at the height of the possibility of a return of an NBA basketball team to the Seattle market, I suggested the city needed to quit focusing on the challenges that come with building a new arena (and NBA and NHL franchises) and open its visionary eyes to the opportunities and…
Politics Not As Usual
If you watched any TV at all prior to the November election, this news might be astounding to you: According to a recent Market Profile from Media Life Magazine, television political advertising was down in the Seattle market in 2012 – almost 25% from the anticipated $45 million expected. While it appeared the airwaves were…
It’s Time for Lesser Seattle to Find a New Small Town
Except for the World’s Fair in 1962, Lesser Seattle in all its short-sightedness has dominated the city’s vision, or lack thereof, when it comes to the big ideas. If the proposed Sonics arena falls victim to the usual 15-minutes-of-fame Sports naysayers, the handwringers who just can’t help themselves and the often politically motivated chest-thumpers, it…
Seattle Media Spotlight: KISW-FM
Hard-working, Blue-Collar KISW-FM Rocks Steady As I was watching Rock of Ages at the movie theater, it brought to mind Seattle’s annual summer duel between radio’s Active Rock and Soft Adult Contemporary formats. The Spring Arbitron PPM ratings once again have KISW-FM and…