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Consumer Behavior Archives - SeattleMediaMaven

Category Archives: Consumer Behavior

Engage Baby Boomers to Boost Your Bottom Line

Written on March 31, 2015 by in Consumer Behavior, Demographics, Generations, Purchasing Behavior, Retail Shopping

At the end of Decem­ber 2014 I wrote an arti­cle on the last Baby Boomers turn­ing 50. It doc­u­ment­ed the spend­ing pow­er and immense oppor­tu­ni­ty of this gen­er­a­tion, which is large­ly ignored by adver­tis­ers (only 10% of mar­ket­ing dol­lars tar­get this demo­graph­ic). A new report by the Fung Busi­ness Intel­li­gence Cen­tre reit­er­ates that the Baby Boomer…

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Youngest Baby Boomers Turn 50

Written on December 31, 2014 by in Consumer Behavior, Demographics, Generations, Media, Psychographics, Purchasing Behavior

Baby Boomers are the new 18–49! As of 11:59pm tonight, the last of the Baby Boomers turns 50! It seems only fit­ting that we end 2014 with a salute to those who make up more than one-third of the adult pop­u­la­tion in the Seat­tle mar­ket, and nation­al­ly con­trol approx­i­mate­ly 80% of per­son­al finan­cial assets, 60%…

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Holiday Favorite Clydesdales Put Out to Pasture as Budweiser Taps Younger Market

Written on December 2, 2014 by in Beverages, Consumer Behavior, Demographics, Media Planning and Buying, Purchasing Behavior

All tapped out Bud­weis­er is los­ing its mar­ket share among 21–27-year-old Mil­len­ni­als and its place on bar-tap line up to craft brews in many mar­kets. Accord­ing to a recent Wall Street Jour­nal arti­cle, some 44% of these cov­et­ed drinkers have nev­er tried Bud­weis­er. Bud Light took the top tap in Anheuser-Busch InBev NV’s prod­uct line-up…

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Top 10 Media for Reaching Seattle’s Registered Voters

Written on September 9, 2014 by in Media, Politics and Voting

Seems quite a few of the market’s reg­is­tered vot­ers for­got to show up at the polls for the pri­ma­ry. That leaves a num­ber of races in a dead heat. If you are tasked at get­ting the word out to vot­ers about your can­di­date or ini­tia­tive, or just curi­ous how polit­i­cal lean­ing trans­lates to media preferences,…

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Seattle Media Spotlight: Classic Rock KZOK-FM

Written on July 29, 2014 by in Activities and Events Attended, Consumer Behavior, Demographics, Media, Media Planning and Buying, Politics and Voting, Psychographics, Purchasing Behavior, Radio, Rankings

Reel­ing in the Years: Clas­sic Rock and Seat­tle A life well-lived is a con­stant stream of “firsts,” some wel­come and exhil­a­rat­ing, and some not so wel­come and dis­qui­et­ing. The lat­ter includes the first time the music of your youth is referred to as “clas­sic rock.” Want your mind blown? The baby on the album cover…

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Is Video Advertising the Key to Engagement?

Written on May 2, 2014 by in Consumer Behavior, Internet, Media, Media Planning and Buying, Mobile, Rankings, TV, Video

In a near per­fect merg­ing of polar oppo­sites, video and sta­tis­tics, Shut­ter­stock, with data part­ner com­Score and oth­ers, has cre­at­ed a video info­graph­ic called “Show Me Some­thing” that high­lights the expo­nen­tial growth and engage­ment pow­er of online video. Take a minute to watch the video; it’s a com­pelling sto­ry based most­ly on comScore’s Video Metrix prod­uct and…

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Seattle Seahawks Super Bowl Afterglow: BOOMtown

Written on February 28, 2014 by in Media, Seattle Economy, Sports

In the sum­mer of 2012, at the height of the pos­si­bil­i­ty of a return of an NBA bas­ket­ball team to the Seat­tle mar­ket, I sug­gest­ed the city need­ed to quit focus­ing on the chal­lenges that come with build­ing a new are­na (and NBA and NHL fran­chis­es) and open its vision­ary eyes to the oppor­tu­ni­ties and…

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Politics Not As Usual

Written on January 2, 2013 by in Politics and Voting, Radio, TV

If you watched any TV at all pri­or to the Novem­ber elec­tion, this news might be astound­ing to you: Accord­ing to a recent Mar­ket Pro­file from Media Life Mag­a­zine, tele­vi­sion polit­i­cal adver­tis­ing was down in the Seat­tle mar­ket in 2012 – almost 25% from the antic­i­pat­ed $45 mil­lion expect­ed. While it appeared the air­waves were…

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It’s Time for Lesser Seattle to Find a New Small Town

Written on July 29, 2012 by in Activities and Events Attended, Demographics, Sports

Except for the World’s Fair in 1962, Less­er Seat­tle in all its short-sight­ed­­ness has dom­i­nat­ed the city’s vision, or lack there­of, when it comes to the big ideas. If the pro­posed Son­ics are­na falls vic­tim to the usu­al 15-min­utes-of-fame Sports naysay­ers, the hand­wringers who just can’t help them­selves and the often polit­i­cal­ly moti­vat­ed chest-thumpers, it…

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Seattle Media Spotlight: KISW-FM

Written on June 20, 2012 by in Activities and Events Attended, Consumer Behavior, Coupon Usage, Demographics, Media, Psychographics, Purchasing Behavior, Radio, Restaurants

                        Hard-work­ing, Blue-Col­lar KISW-FM Rocks Steady As I was watch­ing Rock of Ages at the movie the­ater, it brought to mind Seattle’s annu­al sum­mer duel between radio’s Active Rock and Soft Adult Con­tem­po­rary for­mats. The Spring Arbi­tron PPM rat­ings once again have KISW-FM and…

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