Seems quite a few of the market’s registered voters forgot to show up at the polls for the primary. That leaves a number of races in a dead heat. If you are tasked at getting the word out to voters about your candidate or initiative, or just curious how political leaning translates to media preferences,…
Category Archives: Politics and Voting
Politics Not As Usual
If you watched any TV at all prior to the November election, this news might be astounding to you: According to a recent Market Profile from Media Life Magazine, television political advertising was down in the Seattle market in 2012 – almost 25% from the anticipated $45 million expected. While it appeared the airwaves were…
Reaching Seattle’s Elusive 18–24 Year-old Consumers and Voters
As long as I have been in this business, the holy grail of media targets has been the youngest of adults. This occurs mostly as their reach plays out in television ratings where the big brands want to establish loyalty before this target’s first independent consumer decisions, and generally happens at the exclusion of other…
New Year Resolutions for the Seattle Market
It’s 2012 — have you broken your New Year’s resolutions yet? General consensus holds that resolutions are easier to keep when you enlist others to support your aspirations. So in the spirit of a cooperative, mutually successful new year, I’m piggy-backing on Scarborough’s “Don’t Drop the Ball on these New Year’s Resolutions” national infographic to…
Emerald City Sprouts Super Green Adults
Photo composite by Scarborough Research According to a recent Scarborough Research Report, All About the Super Greenies, Seattle ranks second only to San Francisco for adults who engage in 10 or more eco-friendly activities on a regular basis. Portland, OR and San Diego are tied for third. Not Your Typical Tree Huggers Super Greenies, as Scarborough…