Category Archives: Politics and Voting

Top 10 Media for Reaching Seattle’s Registered Voters

Seems quite a few of the market’s registered voters forgot to show up at the polls for the primary. That leaves a number of races in a dead heat. If you are tasked at getting the word out to voters about your candidate or initiative, or just curious how political leaning translates to media preferences,…

Seattle Media Spotlight: Classic Rock KZOK-FM

Reeling in the Years: Classic Rock and Seattle A life well-lived is a constant stream of “firsts,” some welcome and exhilarating, and some not so welcome and disquieting. The latter includes the first time the music of your youth is referred to as “classic rock.” Want your mind blown? The baby on the album cover…

Politics Not As Usual

If you watched any TV at all prior to the November election, this news might be astounding to you: According to a recent Market Profile from Media Life Magazine, television political advertising was down in the Seattle market in 2012 – almost 25% from the anticipated $45 million expected. While it appeared the airwaves were…

March Madness: The Real Action is in Front of the TV Set

There are two things that signal the coming of the Seattle Spring – the blossoming of the cherry trees in the UW Quad and all the buzz surrounding March Madness and the NCAA Men’s Basketball Tournament. The Big Dance is the only sporting event that is directly credited with draining worker productivity. More than 140…

Reaching Seattle’s Elusive 18-24 Year-old Consumers and Voters

As long as I have been in this business, the holy grail of media targets has been the youngest of adults. This occurs mostly as their reach plays out in television ratings where the big brands want to establish loyalty before this target’s first independent consumer decisions, and generally happens at the exclusion of other…

New Year Resolutions for the Seattle Market

It’s 2012 — have you broken your New Year’s resolutions yet? General consensus holds that resolutions are easier to keep when you enlist others to support your aspirations. So in the spirit of a cooperative, mutually successful new year, I’m piggy-backing on Scarborough’s “Don’t Drop the Ball on these New Year’s Resolutions” national infographic to…

Emerald City Sprouts Super Green Adults

Photo composite by Scarborough Research According to a recent Scarborough Research Report, All About the Super Greenies, Seattle ranks second only to San Francisco for adults who engage in 10 or more eco-friendly activities on a regular basis. Portland, OR and San Diego are tied for third. Not Your Typical Tree Huggers Super Greenies, as…