Purchasing Behavior Archives - SeattleMediaMaven

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Purchasing Behavior Archives - SeattleMediaMaven

Category Archives: Purchasing Behavior

Engage Baby Boomers to Boost Your Bottom Line

Written on March 31, 2015 by Maurine Jeude in Consumer Behavior, Demographics, Generations, Purchasing Behavior, Retail Shopping

At the end of December 2014 I wrote an article on the last Baby Boomers turning 50. It documented the spending power and immense opportunity of this generation, which is largely ignored by advertisers (only 10% of marketing dollars target this demographic). A new report by the Fung Business Intelligence Centre reiterates that the Baby Boomer…

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Youngest Baby Boomers Turn 50

Written on December 31, 2014 by Maurine Jeude in Consumer Behavior, Demographics, Generations, Media, Psychographics, Purchasing Behavior

Baby Boomers are the new 18–49! As of 11:59pm tonight, the last of the Baby Boomers turns 50! It seems only fitting that we end 2014 with a salute to those who make up more than one-third of the adult population in the Seattle market, and nationally control approximately 80% of personal financial assets, 60%…

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Holiday Favorite Clydesdales Put Out to Pasture as Budweiser Taps Younger Market

Written on December 2, 2014 by Maurine Jeude in Beverages, Consumer Behavior, Demographics, Media Planning and Buying, Purchasing Behavior

All tapped out Budweiser is losing its market share among 21–27-year-old Millennials and its place on bar-tap line up to craft brews in many markets. According to a recent Wall Street Journal article, some 44% of these coveted drinkers have never tried Budweiser. Bud Light took the top tap in Anheuser-Busch InBev NV’s product line-up…

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Seattle Media Spotlight: Classic Rock KZOK-FM

Written on July 29, 2014 by Maurine Jeude in Activities and Events Attended, Consumer Behavior, Demographics, Media, Media Planning and Buying, Politics and Voting, Psychographics, Purchasing Behavior, Radio, Rankings

Reeling in the Years: Classic Rock and Seattle A life well-lived is a constant stream of “firsts,” some welcome and exhilarating, and some not so welcome and disquieting. The latter includes the first time the music of your youth is referred to as “classic rock.” Want your mind blown? The baby on the album cover…

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Seattle Media Spotlight: KISW-FM

Written on June 20, 2012 by Maurine Jeude in Activities and Events Attended, Consumer Behavior, Coupon Usage, Demographics, Media, Psychographics, Purchasing Behavior, Radio, Restaurants

Hard-working, Blue-Collar KISW-FM Rocks Steady As I was watching Rock of Ages at the movie theater, it brought to mind Seattle’s annual summer duel between radio’s Active Rock and Soft Adult Contemporary formats. The Spring Arbitron PPM ratings once again have KISW-FM and…

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