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Retail Shopping Archives - SeattleMediaMaven

Category Archives: Retail Shopping

Engage Baby Boomers to Boost Your Bottom Line

At the end of Decem­ber 2014 I wrote an arti­cle on the last Baby Boomers turn­ing 50. It doc­u­ment­ed the spend­ing pow­er and immense oppor­tu­ni­ty of this gen­er­a­tion, which is large­ly ignored by adver­tis­ers (only 10% of mar­ket­ing dol­lars tar­get this demo­graph­ic). A new report by the Fung Busi­ness Intel­li­gence Cen­tre reit­er­ates that the Baby Boomer…


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