Deprecated: Function create_function() is deprecated in /home/maujeu/seattlemediamaven.com/wp-content/plugins/pinterest-pin-it-button/includes/widgets.php on line 274

Deprecated: Methods with the same name as their class will not be constructors in a future version of PHP; ReCaptcha has a deprecated constructor in /home/maujeu/seattlemediamaven.com/wp-content/plugins/wp-recaptcha/recaptchalib.php on line 42

Deprecated: Methods with the same name as their class will not be constructors in a future version of PHP; HeadwaySkin has a deprecated constructor in /home/maujeu/seattlemediamaven.com/wp-content/themes/headway-2013/library/core/api.php on line 21

Deprecated: Methods with the same name as their class will not be constructors in a future version of PHP; HeadwayLeaf has a deprecated constructor in /home/maujeu/seattlemediamaven.com/wp-content/themes/headway-2013/library/core/api.php on line 454

Deprecated: Methods with the same name as their class will not be constructors in a future version of PHP; SearchWidget has a deprecated constructor in /home/maujeu/seattlemediamaven.com/wp-content/themes/headway-2013/library/widgets/functions.php on line 2

Deprecated: Methods with the same name as their class will not be constructors in a future version of PHP; SubscribeWidget has a deprecated constructor in /home/maujeu/seattlemediamaven.com/wp-content/themes/headway-2013/library/widgets/functions.php on line 42

Deprecated: Methods with the same name as their class will not be constructors in a future version of PHP; TwitterWidget has a deprecated constructor in /home/maujeu/seattlemediamaven.com/wp-content/themes/headway-2013/library/widgets/functions.php on line 84

Deprecated: Methods with the same name as their class will not be constructors in a future version of PHP; SocialWidget has a deprecated constructor in /home/maujeu/seattlemediamaven.com/wp-content/themes/headway-2013/library/widgets/functions.php on line 150

Deprecated: Function create_function() is deprecated in /home/maujeu/seattlemediamaven.com/wp-content/themes/headway-2013/library/widgets/functions.php on line 39

Deprecated: Function create_function() is deprecated in /home/maujeu/seattlemediamaven.com/wp-content/themes/headway-2013/library/widgets/functions.php on line 81

Deprecated: Function create_function() is deprecated in /home/maujeu/seattlemediamaven.com/wp-content/themes/headway-2013/library/widgets/functions.php on line 147

Deprecated: Function create_function() is deprecated in /home/maujeu/seattlemediamaven.com/wp-content/themes/headway-2013/library/widgets/functions.php on line 215

Notice: The called constructor method for WP_Widget in SearchWidget is deprecated since version 4.3.0! Use 
__construct()
instead. in /home/maujeu/seattlemediamaven.com/wp-includes/functions.php on line 4716

Notice: The called constructor method for WP_Widget in SubscribeWidget is deprecated since version 4.3.0! Use 
__construct()
instead. in /home/maujeu/seattlemediamaven.com/wp-includes/functions.php on line 4716

Notice: The called constructor method for WP_Widget in TwitterWidget is deprecated since version 4.3.0! Use 
__construct()
instead. in /home/maujeu/seattlemediamaven.com/wp-includes/functions.php on line 4716

Notice: The called constructor method for WP_Widget in SocialWidget is deprecated since version 4.3.0! Use 
__construct()
instead. in /home/maujeu/seattlemediamaven.com/wp-includes/functions.php on line 4716

Deprecated: Non-static method Sociable_Globals::sociable_get_post_types() should not be called statically in /home/maujeu/seattlemediamaven.com/wp-content/plugins/sociable/sociable.php on line 251

Deprecated: Non-static method Sociable_Globals::sociable_get_taxonomies() should not be called statically in /home/maujeu/seattlemediamaven.com/wp-content/plugins/sociable/sociable.php on line 259

Deprecated: Methods with the same name as their class will not be constructors in a future version of PHP; content_leaf has a deprecated constructor in /home/maujeu/seattlemediamaven.com/wp-content/themes/headway-2013/library/leafs/content.php on line 2
Generations Archives - SeattleMediaMaven

Category Archives: Generations

Seattle’s curiosity and quirkiness highlighted in TV viewing choices

Written on December 16, 2015 by in Demographics, Generations, Media Planning and Buying, Rankings, TV

Seat­tle mar­ket #1 for Doc­u­men­tary view­ing and #2 for Sci­ence-Fic­tion If you are what you con­sume, then Seattle’s TV view­ing habits are total­ly in sync with its rep­u­ta­tion as a well-edu­­cat­ed and high-tech mec­ca. Accord­ing to the most recent Nielsen Scar­bor­ough Research Study, Seat­­tle-Taco­­ma ranks first among the top 15 mar­kets in the nation for…

Continue Reading »

0 Comments - TV viewing choices" class="entry-respond">Leave a comment!

Notice: Undefined index: force-comment-visibility in /home/maujeu/seattlemediamaven.com/wp-content/themes/headway-2013/library/leafs/content.php on line 432

Engage Baby Boomers to Boost Your Bottom Line

Written on March 31, 2015 by in Consumer Behavior, Demographics, Generations, Purchasing Behavior, Retail Shopping

At the end of Decem­ber 2014 I wrote an arti­cle on the last Baby Boomers turn­ing 50. It doc­u­ment­ed the spend­ing pow­er and immense oppor­tu­ni­ty of this gen­er­a­tion, which is large­ly ignored by adver­tis­ers (only 10% of mar­ket­ing dol­lars tar­get this demo­graph­ic). A new report by the Fung Busi­ness Intel­li­gence Cen­tre reit­er­ates that the Baby Boomer…

Continue Reading »

0 Comments - Leave a comment!

Notice: Undefined index: force-comment-visibility in /home/maujeu/seattlemediamaven.com/wp-content/themes/headway-2013/library/leafs/content.php on line 432

Youngest Baby Boomers Turn 50

Written on December 31, 2014 by in Consumer Behavior, Demographics, Generations, Media, Psychographics, Purchasing Behavior

Baby Boomers are the new 18–49! As of 11:59pm tonight, the last of the Baby Boomers turns 50! It seems only fit­ting that we end 2014 with a salute to those who make up more than one-third of the adult pop­u­la­tion in the Seat­tle mar­ket, and nation­al­ly con­trol approx­i­mate­ly 80% of per­son­al finan­cial assets, 60%…

Continue Reading »

0 Comments - Leave a comment!

Notice: Undefined index: force-comment-visibility in /home/maujeu/seattlemediamaven.com/wp-content/themes/headway-2013/library/leafs/content.php on line 432

March Madness: The Real Action is in Front of the TV Set

Written on March 22, 2012 by in Activities and Events Attended, Consumer Behavior, Demographics, Generations, Media, Media Planning and Buying, One Day in Seattle, Politics and Voting, Sports

There are two things that sig­nal the com­ing of the Seat­tle Spring – the blos­som­ing of the cher­ry trees in the UW Quad and all the buzz sur­round­ing March Mad­ness and the NCAA Men’s Bas­ket­ball Tour­na­ment. The Big Dance is the only sport­ing event that is direct­ly cred­it­ed with drain­ing work­er pro­duc­tiv­i­ty. More than 140…

Continue Reading »

0 Comments - TV Set" class="entry-respond">Leave a comment!

Notice: Undefined index: force-comment-visibility in /home/maujeu/seattlemediamaven.com/wp-content/themes/headway-2013/library/leafs/content.php on line 432

Reaching Seattle’s Elusive 18–24 Year-old Consumers and Voters

Written on February 20, 2012 by in Demographics, Generations, Media, One Day in Seattle, Politics and Voting

As long as I have been in this busi­ness, the holy grail of media tar­gets has been the youngest of adults. This occurs most­ly as their reach plays out in tele­vi­sion rat­ings where the big brands want to estab­lish loy­al­ty before this target’s first inde­pen­dent con­sumer deci­sions, and gen­er­al­ly hap­pens at the exclu­sion of oth­er…

Continue Reading »

0 Comments - Leave a comment!

Notice: Undefined index: force-comment-visibility in /home/maujeu/seattlemediamaven.com/wp-content/themes/headway-2013/library/leafs/content.php on line 432

New Year Resolutions for the Seattle Market

Written on January 2, 2012 by in Banking and Financial, Consumer Behavior, Demographics, Environment, Generations, Politics and Voting, Technology

It’s 2012 — have you bro­ken your New Year’s res­o­lu­tions yet? Gen­er­al con­sen­sus holds that res­o­lu­tions are eas­i­er to keep when you enlist oth­ers to sup­port your aspi­ra­tions. So in the spir­it of a coop­er­a­tive, mutu­al­ly suc­cess­ful new year, I’m pig­­gy-back­­ing on Scarborough’s “Don’t Drop the Ball on these New Year’s Res­o­lu­tions” nation­al info­graph­ic to…

Continue Reading »

0 Comments - Leave a comment!

Notice: Undefined index: force-comment-visibility in /home/maujeu/seattlemediamaven.com/wp-content/themes/headway-2013/library/leafs/content.php on line 432