Warning: "continue" targeting switch is equivalent to "break". Did you mean to use "continue 2"? in /home/maujeu/seattlemediamaven.com/wp-content/plugins/gravityforms/common.php on line 1172

Warning: "continue" targeting switch is equivalent to "break". Did you mean to use "continue 2"? in /home/maujeu/seattlemediamaven.com/wp-content/plugins/gravityforms/common.php on line 1209

Warning: "continue" targeting switch is equivalent to "break". Did you mean to use "continue 2"? in /home/maujeu/seattlemediamaven.com/wp-content/plugins/gravityforms/common.php on line 1213

Warning: "continue" targeting switch is equivalent to "break". Did you mean to use "continue 2"? in /home/maujeu/seattlemediamaven.com/wp-content/plugins/gravityforms/common.php on line 1237

Warning: "continue" targeting switch is equivalent to "break". Did you mean to use "continue 2"? in /home/maujeu/seattlemediamaven.com/wp-content/plugins/gravityforms/common.php on line 2918

Warning: "continue" targeting switch is equivalent to "break". Did you mean to use "continue 2"? in /home/maujeu/seattlemediamaven.com/wp-content/plugins/gravityforms/common.php on line 2925

Warning: "continue" targeting switch is equivalent to "break". Did you mean to use "continue 2"? in /home/maujeu/seattlemediamaven.com/wp-content/plugins/gravityforms/common.php on line 2938

Deprecated: Array and string offset access syntax with curly braces is deprecated in /home/maujeu/seattlemediamaven.com/wp-content/plugins/gravityforms/common.php on line 3399

Deprecated: Unparenthesized `a ? b : c ? d : e` is deprecated. Use either `(a ? b : c) ? d : e` or `a ? b : (c ? d : e)` in /home/maujeu/seattlemediamaven.com/wp-content/plugins/gravityforms/includes/fields/class-gf-field-multiselect.php on line 177

Deprecated: Array and string offset access syntax with curly braces is deprecated in /home/maujeu/seattlemediamaven.com/wp-content/plugins/backupbuddy/pluginbuddy/_pluginbuddy.php on line 323

Deprecated: Array and string offset access syntax with curly braces is deprecated in /home/maujeu/seattlemediamaven.com/wp-content/plugins/backupbuddy/pluginbuddy/_pluginbuddy.php on line 324

Deprecated: Array and string offset access syntax with curly braces is deprecated in /home/maujeu/seattlemediamaven.com/wp-content/plugins/backupbuddy/pluginbuddy/_pluginbuddy.php on line 1082

Deprecated: Array and string offset access syntax with curly braces is deprecated in /home/maujeu/seattlemediamaven.com/wp-content/plugins/backupbuddy/pluginbuddy/_pluginbuddy.php on line 1084

Deprecated: Array and string offset access syntax with curly braces is deprecated in /home/maujeu/seattlemediamaven.com/wp-content/plugins/backupbuddy/pluginbuddy/_pluginbuddy.php on line 1085

Deprecated: Array and string offset access syntax with curly braces is deprecated in /home/maujeu/seattlemediamaven.com/wp-content/plugins/backupbuddy/pluginbuddy/classes/settings.php on line 261

Warning: session_start(): Cannot start session when headers already sent in /home/maujeu/seattlemediamaven.com/wp-content/plugins/botblocker/botblocker.php on line 20

Deprecated: Function create_function() is deprecated in /home/maujeu/seattlemediamaven.com/wp-content/plugins/pinterest-pin-it-button/includes/widgets.php on line 274

Deprecated: Methods with the same name as their class will not be constructors in a future version of PHP; ReCaptcha has a deprecated constructor in /home/maujeu/seattlemediamaven.com/wp-content/plugins/wp-recaptcha/recaptchalib.php on line 42

Deprecated: Methods with the same name as their class will not be constructors in a future version of PHP; HeadwaySkin has a deprecated constructor in /home/maujeu/seattlemediamaven.com/wp-content/themes/headway-2013/library/core/api.php on line 21

Deprecated: Methods with the same name as their class will not be constructors in a future version of PHP; HeadwayLeaf has a deprecated constructor in /home/maujeu/seattlemediamaven.com/wp-content/themes/headway-2013/library/core/api.php on line 454

Deprecated: Unparenthesized `a ? b : c ? d : e` is deprecated. Use either `(a ? b : c) ? d : e` or `a ? b : (c ? d : e)` in /home/maujeu/seattlemediamaven.com/wp-content/themes/headway-2013/library/generator/css.php on line 47

Deprecated: Unparenthesized `a ? b : c ? d : e` is deprecated. Use either `(a ? b : c) ? d : e` or `a ? b : (c ? d : e)` in /home/maujeu/seattlemediamaven.com/wp-content/themes/headway-2013/library/generator/css.php on line 50

Deprecated: Methods with the same name as their class will not be constructors in a future version of PHP; SearchWidget has a deprecated constructor in /home/maujeu/seattlemediamaven.com/wp-content/themes/headway-2013/library/widgets/functions.php on line 2

Deprecated: Methods with the same name as their class will not be constructors in a future version of PHP; SubscribeWidget has a deprecated constructor in /home/maujeu/seattlemediamaven.com/wp-content/themes/headway-2013/library/widgets/functions.php on line 42

Deprecated: Methods with the same name as their class will not be constructors in a future version of PHP; TwitterWidget has a deprecated constructor in /home/maujeu/seattlemediamaven.com/wp-content/themes/headway-2013/library/widgets/functions.php on line 84

Deprecated: Methods with the same name as their class will not be constructors in a future version of PHP; SocialWidget has a deprecated constructor in /home/maujeu/seattlemediamaven.com/wp-content/themes/headway-2013/library/widgets/functions.php on line 150

Deprecated: Function create_function() is deprecated in /home/maujeu/seattlemediamaven.com/wp-content/themes/headway-2013/library/widgets/functions.php on line 39

Deprecated: Function create_function() is deprecated in /home/maujeu/seattlemediamaven.com/wp-content/themes/headway-2013/library/widgets/functions.php on line 81

Deprecated: Function create_function() is deprecated in /home/maujeu/seattlemediamaven.com/wp-content/themes/headway-2013/library/widgets/functions.php on line 147

Deprecated: Function create_function() is deprecated in /home/maujeu/seattlemediamaven.com/wp-content/themes/headway-2013/library/widgets/functions.php on line 215

Deprecated: The called constructor method for WP_Widget class in SearchWidget is deprecated since version 4.3.0! Use __construct() instead. in /home/maujeu/seattlemediamaven.com/wp-includes/functions.php on line 6031

Deprecated: The called constructor method for WP_Widget class in SubscribeWidget is deprecated since version 4.3.0! Use __construct() instead. in /home/maujeu/seattlemediamaven.com/wp-includes/functions.php on line 6031

Deprecated: The called constructor method for WP_Widget class in TwitterWidget is deprecated since version 4.3.0! Use __construct() instead. in /home/maujeu/seattlemediamaven.com/wp-includes/functions.php on line 6031

Deprecated: The called constructor method for WP_Widget class in SocialWidget is deprecated since version 4.3.0! Use __construct() instead. in /home/maujeu/seattlemediamaven.com/wp-includes/functions.php on line 6031

Deprecated: Hook jetpack_check_mobile is deprecated since version jetpack-8.3.0 with no alternative available. in /home/maujeu/seattlemediamaven.com/wp-includes/functions.php on line 6031

Deprecated: Non-static method Sociable_Globals::sociable_get_post_types() should not be called statically in /home/maujeu/seattlemediamaven.com/wp-content/plugins/sociable/sociable.php on line 251

Deprecated: Non-static method Sociable_Globals::sociable_get_taxonomies() should not be called statically in /home/maujeu/seattlemediamaven.com/wp-content/plugins/sociable/sociable.php on line 259

Deprecated: Methods with the same name as their class will not be constructors in a future version of PHP; content_leaf has a deprecated constructor in /home/maujeu/seattlemediamaven.com/wp-content/themes/headway-2013/library/leafs/content.php on line 2
Generations Archives - SeattleMediaMaven

Category Archives: Generations

Seattle’s curiosity and quirkiness highlighted in TV viewing choices

Seat­tle mar­ket #1 for Doc­u­men­tary view­ing and #2 for Sci­ence-Fic­tion If you are what you con­sume, then Seattle’s TV view­ing habits are total­ly in sync with its rep­u­ta­tion as a well-edu­­cat­ed and high-tech mec­ca. Accord­ing to the most recent Nielsen Scar­bor­ough Research Study, Seat­­tle-Taco­­ma ranks first among the top 15 mar­kets in the nation for…


Notice: Undefined index: force-comment-visibility in /home/maujeu/seattlemediamaven.com/wp-content/themes/headway-2013/library/leafs/content.php on line 432

Engage Baby Boomers to Boost Your Bottom Line

At the end of Decem­ber 2014 I wrote an arti­cle on the last Baby Boomers turn­ing 50. It doc­u­ment­ed the spend­ing pow­er and immense oppor­tu­ni­ty of this gen­er­a­tion, which is large­ly ignored by adver­tis­ers (only 10% of mar­ket­ing dol­lars tar­get this demo­graph­ic). A new report by the Fung Busi­ness Intel­li­gence Cen­tre reit­er­ates that the Baby Boomer…


Notice: Undefined index: force-comment-visibility in /home/maujeu/seattlemediamaven.com/wp-content/themes/headway-2013/library/leafs/content.php on line 432

Youngest Baby Boomers Turn 50

Baby Boomers are the new 18–49! As of 11:59pm tonight, the last of the Baby Boomers turns 50! It seems only fit­ting that we end 2014 with a salute to those who make up more than one-third of the adult pop­u­la­tion in the Seat­tle mar­ket, and nation­al­ly con­trol approx­i­mate­ly 80% of per­son­al finan­cial assets, 60%…


Notice: Undefined index: force-comment-visibility in /home/maujeu/seattlemediamaven.com/wp-content/themes/headway-2013/library/leafs/content.php on line 432

March Madness: The Real Action is in Front of the TV Set

There are two things that sig­nal the com­ing of the Seat­tle Spring – the blos­som­ing of the cher­ry trees in the UW Quad and all the buzz sur­round­ing March Mad­ness and the NCAA Men’s Bas­ket­ball Tour­na­ment. The Big Dance is the only sport­ing event that is direct­ly cred­it­ed with drain­ing work­er pro­duc­tiv­i­ty. More than 140…


Notice: Undefined index: force-comment-visibility in /home/maujeu/seattlemediamaven.com/wp-content/themes/headway-2013/library/leafs/content.php on line 432

Reaching Seattle’s Elusive 18–24 Year-old Consumers and Voters

As long as I have been in this busi­ness, the holy grail of media tar­gets has been the youngest of adults. This occurs most­ly as their reach plays out in tele­vi­sion rat­ings where the big brands want to estab­lish loy­al­ty before this target’s first inde­pen­dent con­sumer deci­sions, and gen­er­al­ly hap­pens at the exclu­sion of other…


Notice: Undefined index: force-comment-visibility in /home/maujeu/seattlemediamaven.com/wp-content/themes/headway-2013/library/leafs/content.php on line 432

New Year Resolutions for the Seattle Market

It’s 2012 — have you bro­ken your New Year’s res­o­lu­tions yet? Gen­er­al con­sen­sus holds that res­o­lu­tions are eas­i­er to keep when you enlist oth­ers to sup­port your aspi­ra­tions. So in the spir­it of a coop­er­a­tive, mutu­al­ly suc­cess­ful new year, I’m pig­­gy-back­­ing on Scarborough’s “Don’t Drop the Ball on these New Year’s Res­o­lu­tions” nation­al info­graph­ic to…


Notice: Undefined index: force-comment-visibility in /home/maujeu/seattlemediamaven.com/wp-content/themes/headway-2013/library/leafs/content.php on line 432