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Generations Archives - SeattleMediaMaven

Category Archives: Generations

Seattle’s curiosity and quirkiness highlighted in TV viewing choices

Written on December 16, 2015 by in Demographics, Generations, Media Planning and Buying, Rankings, TV

Seat­tle mar­ket #1 for Doc­u­men­tary view­ing and #2 for Sci­ence-Fic­tion If you are what you con­sume, then Seattle’s TV view­ing habits are total­ly in sync with its rep­u­ta­tion as a well-edu­­cat­ed and high-tech mec­ca. Accord­ing to the most recent Nielsen Scar­bor­ough Research Study, Seat­­tle-Taco­­ma ranks first among the top 15 mar­kets in the nation for…

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Engage Baby Boomers to Boost Your Bottom Line

Written on March 31, 2015 by in Consumer Behavior, Demographics, Generations, Purchasing Behavior, Retail Shopping

At the end of Decem­ber 2014 I wrote an arti­cle on the last Baby Boomers turn­ing 50. It doc­u­ment­ed the spend­ing pow­er and immense oppor­tu­ni­ty of this gen­er­a­tion, which is large­ly ignored by adver­tis­ers (only 10% of mar­ket­ing dol­lars tar­get this demo­graph­ic). A new report by the Fung Busi­ness Intel­li­gence Cen­tre reit­er­ates that the Baby Boomer…

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Youngest Baby Boomers Turn 50

Written on December 31, 2014 by in Consumer Behavior, Demographics, Generations, Media, Psychographics, Purchasing Behavior

Baby Boomers are the new 18–49! As of 11:59pm tonight, the last of the Baby Boomers turns 50! It seems only fit­ting that we end 2014 with a salute to those who make up more than one-third of the adult pop­u­la­tion in the Seat­tle mar­ket, and nation­al­ly con­trol approx­i­mate­ly 80% of per­son­al finan­cial assets, 60%…

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March Madness: The Real Action is in Front of the TV Set

Written on March 22, 2012 by in Activities and Events Attended, Consumer Behavior, Demographics, Generations, Media, Media Planning and Buying, One Day in Seattle, Politics and Voting, Sports

There are two things that sig­nal the com­ing of the Seat­tle Spring – the blos­som­ing of the cher­ry trees in the UW Quad and all the buzz sur­round­ing March Mad­ness and the NCAA Men’s Bas­ket­ball Tour­na­ment. The Big Dance is the only sport­ing event that is direct­ly cred­it­ed with drain­ing work­er pro­duc­tiv­i­ty. More than 140…

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Reaching Seattle’s Elusive 18–24 Year-old Consumers and Voters

Written on February 20, 2012 by in Demographics, Generations, Media, One Day in Seattle, Politics and Voting

As long as I have been in this busi­ness, the holy grail of media tar­gets has been the youngest of adults. This occurs most­ly as their reach plays out in tele­vi­sion rat­ings where the big brands want to estab­lish loy­al­ty before this target’s first inde­pen­dent con­sumer deci­sions, and gen­er­al­ly hap­pens at the exclu­sion of oth­er…

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New Year Resolutions for the Seattle Market

Written on January 2, 2012 by in Banking and Financial, Consumer Behavior, Demographics, Environment, Generations, Politics and Voting, Technology

It’s 2012 — have you bro­ken your New Year’s res­o­lu­tions yet? Gen­er­al con­sen­sus holds that res­o­lu­tions are eas­i­er to keep when you enlist oth­ers to sup­port your aspi­ra­tions. So in the spir­it of a coop­er­a­tive, mutu­al­ly suc­cess­ful new year, I’m pig­­gy-back­­ing on Scarborough’s “Don’t Drop the Ball on these New Year’s Res­o­lu­tions” nation­al info­graph­ic to…

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