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Media Archives - SeattleMediaMaven

Category Archives: Media

Seattle’s curiosity and quirkiness highlighted in TV viewing choices

Written on December 16, 2015 by in Demographics, Generations, Media Planning and Buying, Rankings, TV

Seat­tle mar­ket #1 for Doc­u­men­tary view­ing and #2 for Sci­ence-Fic­tion If you are what you con­sume, then Seattle’s TV view­ing habits are total­ly in sync with its rep­u­ta­tion as a well-edu­­cat­ed and high-tech mec­ca. Accord­ing to the most recent Nielsen Scar­bor­ough Research Study, Seat­­tle-Taco­­ma ranks first among the top 15 mar­kets in the nation for…

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Youngest Baby Boomers Turn 50

Written on December 31, 2014 by in Consumer Behavior, Demographics, Generations, Media, Psychographics, Purchasing Behavior

Baby Boomers are the new 18–49! As of 11:59pm tonight, the last of the Baby Boomers turns 50! It seems only fit­ting that we end 2014 with a salute to those who make up more than one-third of the adult pop­u­la­tion in the Seat­tle mar­ket, and nation­al­ly con­trol approx­i­mate­ly 80% of per­son­al finan­cial assets, 60%…

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Holiday Favorite Clydesdales Put Out to Pasture as Budweiser Taps Younger Market

Written on December 2, 2014 by in Beverages, Consumer Behavior, Demographics, Media Planning and Buying, Purchasing Behavior

All tapped out Bud­weis­er is los­ing its mar­ket share among 21–27-year-old Mil­len­ni­als and its place on bar-tap line up to craft brews in many mar­kets. Accord­ing to a recent Wall Street Jour­nal arti­cle, some 44% of these cov­et­ed drinkers have nev­er tried Bud­weis­er. Bud Light took the top tap in Anheuser-Busch InBev NV’s prod­uct line-up…

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Top 10 Media for Reaching Seattle’s Registered Voters

Written on September 9, 2014 by in Media, Politics and Voting

Seems quite a few of the market’s reg­is­tered vot­ers for­got to show up at the polls for the pri­ma­ry. That leaves a num­ber of races in a dead heat. If you are tasked at get­ting the word out to vot­ers about your can­di­date or ini­tia­tive, or just curi­ous how polit­i­cal lean­ing trans­lates to media preferences,…

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Seattle Media Spotlight: Classic Rock KZOK-FM

Written on July 29, 2014 by in Activities and Events Attended, Consumer Behavior, Demographics, Media, Media Planning and Buying, Politics and Voting, Psychographics, Purchasing Behavior, Radio, Rankings

Reel­ing in the Years: Clas­sic Rock and Seat­tle A life well-lived is a con­stant stream of “firsts,” some wel­come and exhil­a­rat­ing, and some not so wel­come and dis­qui­et­ing. The lat­ter includes the first time the music of your youth is referred to as “clas­sic rock.” Want your mind blown? The baby on the album cover…

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Seattle Media Economy Starts Year Strong

Written on June 26, 2014 by in Internet, Magazines, Media, Media Planning and Buying, Newspapers, Outdoor, Radio, Seattle Economy, Social Media, TV, Weeklies

2013 was a year media com­pa­nies were hap­py to have behind them. Fit­ful at best, most saw their rev­enues stall or decline. It was par­tic­u­lar­ly so with Seat­tle media; by year end, ad spend­ing was off 5.8% from 2012 with the most sig­nif­i­cant loss­es in, of all media, local spot tele­vi­sion. One could almost hear…

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Is Video Advertising the Key to Engagement?

Written on May 2, 2014 by in Consumer Behavior, Internet, Media, Media Planning and Buying, Mobile, Rankings, TV, Video

In a near per­fect merg­ing of polar oppo­sites, video and sta­tis­tics, Shut­ter­stock, with data part­ner com­Score and oth­ers, has cre­at­ed a video info­graph­ic called “Show Me Some­thing” that high­lights the expo­nen­tial growth and engage­ment pow­er of online video. Take a minute to watch the video; it’s a com­pelling sto­ry based most­ly on comScore’s Video Metrix prod­uct and…

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Seattle Seahawks Super Bowl Afterglow: BOOMtown

Written on February 28, 2014 by in Media, Seattle Economy, Sports

In the sum­mer of 2012, at the height of the pos­si­bil­i­ty of a return of an NBA bas­ket­ball team to the Seat­tle mar­ket, I sug­gest­ed the city need­ed to quit focus­ing on the chal­lenges that come with build­ing a new are­na (and NBA and NHL fran­chis­es) and open its vision­ary eyes to the oppor­tu­ni­ties and…

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Media Planning: A Legend, Slapdashery, Bandied Buys and An Offer to Help

Written on October 29, 2013 by in Media, Media Planning and Buying

The loss of a leg­end It was with great sad­ness that I learned of the recent pass­ing of media research leg­end and men­tor to many, Erwin Ephron. I nev­er met Mr. Ephron, but hear­ing of his pass­ing feels like I lost an admired col­league. I dis­cov­ered his writ­ings ear­ly in my career and lat­er made…

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KMTT-FM The Mountain is no more

Written on September 3, 2013 by in Radio

103.7 The Moun­tain ends its schiz­o­phrenic for­mat streak and becomes Rhyth­mic Hot AC The unof­fi­cial end of sum­mer isn’t the only thing Labor Day sig­nals. As is true with many long hol­i­day week­ends, it’s also when radio sta­tions make changes in prepa­ra­tion for the fall book, as well as do some jock­ey­ing to posi­tion them­selves to…

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