Category Archives: Media

Seattle’s curiosity and quirkiness highlighted in TV viewing choices

Seattle market #1 for Documentary viewing and #2 for Science-Fiction If you are what you consume, then Seattle’s TV viewing habits are totally in sync with its reputation as a well-educated and high-tech mecca. According to the most recent Nielsen Scarborough Research Study, Seattle-Tacoma ranks first among the top 15 markets in the nation for…

Youngest Baby Boomers Turn 50

Baby Boomers are the new 18-49! As of 11:59pm tonight, the last of the Baby Boomers turns 50! It seems only fitting that we end 2014 with a salute to those who make up more than one-third of the adult population in the Seattle market, and nationally control approximately 80% of personal financial assets, 60%…

Holiday Favorite Clydesdales Put Out to Pasture as Budweiser Taps Younger Market

All tapped out Budweiser is losing its market share among 21-27-year-old Millennials and its place on bar-tap line up to craft brews in many markets. According to a recent Wall Street Journal article, some 44% of these coveted drinkers have never tried Budweiser. Bud Light took the top tap in Anheuser-Busch InBev NV’s product line-up…

Top 10 Media for Reaching Seattle’s Registered Voters

Seems quite a few of the market’s registered voters forgot to show up at the polls for the primary. That leaves a number of races in a dead heat. If you are tasked at getting the word out to voters about your candidate or initiative, or just curious how political leaning translates to media preferences,…

Seattle Media Spotlight: Classic Rock KZOK-FM

Reeling in the Years: Classic Rock and Seattle A life well-lived is a constant stream of “firsts,” some welcome and exhilarating, and some not so welcome and disquieting. The latter includes the first time the music of your youth is referred to as “classic rock.” Want your mind blown? The baby on the album cover…

Seattle Media Economy Starts Year Strong

2013 was a year media companies were happy to have behind them. Fitful at best, most saw their revenues stall or decline. It was particularly so with Seattle media; by year end, ad spending was off 5.8% from 2012 with the most significant losses in, of all media, local spot television. One could almost hear…

Is Video Advertising the Key to Engagement?

In a near perfect merging of polar opposites, video and statistics, Shutterstock, with data partner comScore and others, has created a video infographic called “Show Me Something” that highlights the exponential growth and engagement power of online video. Take a minute to watch the video; it’s a compelling story based mostly on comScore’s Video Metrix product and…

Seattle Seahawks Super Bowl Afterglow: BOOMtown

In the summer of 2012, at the height of the possibility of a return of an NBA basketball team to the Seattle market, I suggested the city needed to quit focusing on the challenges that come with building a new arena (and NBA and NHL franchises) and open its visionary eyes to the opportunities and…

Media Planning: A Legend, Slapdashery, Bandied Buys and An Offer to Help

The loss of a legend It was with great sadness that I learned of the recent passing of media research legend and mentor to many, Erwin Ephron. I never met Mr. Ephron, but hearing of his passing feels like I lost an admired colleague. I discovered his writings early in my career and later made…

KMTT-FM The Mountain is no more

103.7 The Mountain ends its schizophrenic format streak and becomes Rhythmic Hot AC The unofficial end of summer isn’t the only thing Labor Day signals. As is true with many long holiday weekends, it’s also when radio stations make changes in preparation for the fall book, as well as do some jockeying to position themselves…