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One Day in Seattle Archives - SeattleMediaMaven

Category Archives: One Day in Seattle

Not a typ­i­cal sched­ule but one that would pro­vide the max­i­mum reach in one day in any any par­tic­u­lar medi­um. This typ­i­cal­ly is one inser­tion in print, 76 spots on a radio sta­tion, aver­age full-day vis­i­tors on a web­site site, 36 spots on a cable net­work and 42 spots on a TV sta­tion.

March Madness: The Real Action is in Front of the TV Set

Written on March 22, 2012 by in Activities and Events Attended, Consumer Behavior, Demographics, Generations, Media, Media Planning and Buying, One Day in Seattle, Politics and Voting, Sports

There are two things that sig­nal the com­ing of the Seat­tle Spring – the blos­som­ing of the cher­ry trees in the UW Quad and all the buzz sur­round­ing March Mad­ness and the NCAA Men’s Bas­ket­ball Tour­na­ment. The Big Dance is the only sport­ing event that is direct­ly cred­it­ed with drain­ing work­er pro­duc­tiv­i­ty. More than 140…

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Reaching Seattle’s Elusive 18–24 Year-old Consumers and Voters

Written on February 20, 2012 by in Demographics, Generations, Media, One Day in Seattle, Politics and Voting

As long as I have been in this busi­ness, the holy grail of media tar­gets has been the youngest of adults. This occurs most­ly as their reach plays out in tele­vi­sion rat­ings where the big brands want to estab­lish loy­al­ty before this target’s first inde­pen­dent con­sumer deci­sions, and gen­er­al­ly hap­pens at the exclu­sion of oth­er…

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Emerald City Sprouts Super Green Adults

Written on December 5, 2011 by in Consumer Behavior, Environment, Media, One Day in Seattle, Politics and Voting, Rankings

Pho­to com­pos­ite by Scar­bor­ough Research Accord­ing to a recent Scar­bor­ough Research Report, All About the Super Gree­nies, Seat­tle ranks sec­ond only to San Fran­cis­co for adults who engage in 10 or more eco-friend­­ly activ­i­ties on a reg­u­lar basis. Port­land, OR and San Diego are tied for third. Not Your Typ­i­cal Tree Hug­gers Super Gree­nies, as…

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Marketing to Seattle Mariners Fans (Part 2)

Written on November 21, 2011 by in Activities and Events Attended, Media, One Day in Seattle, Sports

If you build it, who will come? In Part 1 of  Mar­ket­ing to the Seat­tle Mariners fans, we cov­ered every­thing from atten­dance, to the econ­o­my and the price of beer. Today we are going to take a look at why you might want to stay in touch with these fans year round and what media…

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