There are two things that signal the coming of the Seattle Spring – the blossoming of the cherry trees in the UW Quad and all the buzz surrounding March Madness and the NCAA Men’s Basketball Tournament. The Big Dance is the only sporting event that is directly credited with draining worker productivity. More than 140…
Category Archives: One Day in Seattle
Reaching Seattle’s Elusive 18–24 Year-old Consumers and Voters
As long as I have been in this business, the holy grail of media targets has been the youngest of adults. This occurs mostly as their reach plays out in television ratings where the big brands want to establish loyalty before this target’s first independent consumer decisions, and generally happens at the exclusion of other…
Emerald City Sprouts Super Green Adults
Photo composite by Scarborough Research According to a recent Scarborough Research Report, All About the Super Greenies, Seattle ranks second only to San Francisco for adults who engage in 10 or more eco-friendly activities on a regular basis. Portland, OR and San Diego are tied for third. Not Your Typical Tree Huggers Super Greenies, as Scarborough…
Marketing to Seattle Mariners Fans (Part 2)
If you build it, who will come? In Part 1 of Marketing to the Seattle Mariners fans, we covered everything from attendance, to the economy and the price of beer. Today we are going to take a look at why you might want to stay in touch with these fans year round and what media cover…