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Internet Archives - SeattleMediaMaven

Category Archives: Internet

Seattle Media Economy Starts Year Strong

2013 was a year media com­pa­nies were hap­py to have behind them. Fit­ful at best, most saw their rev­enues stall or decline. It was par­tic­u­lar­ly so with Seat­tle media; by year end, ad spend­ing was off 5.8% from 2012 with the most sig­nif­i­cant loss­es in, of all media, local spot tele­vi­sion. One could almost hear…


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Is Video Advertising the Key to Engagement?

In a near per­fect merg­ing of polar oppo­sites, video and sta­tis­tics, Shut­ter­stock, with data part­ner com­Score and oth­ers, has cre­at­ed a video info­graph­ic called “Show Me Some­thing” that high­lights the expo­nen­tial growth and engage­ment pow­er of online video. Take a minute to watch the video; it’s a com­pelling sto­ry based most­ly on comScore’s Video Metrix prod­uct and…


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Seattle Media News and Notes, February 2012

Seat­tle warms up with KRWM-FM 106.9 in Feb­ru­ary PPM rat­ings I hope you weren’t hold­ing your breath over AM radio’s come­back when KOMO-AM took the top spot, and first-ever Arbi­tron PPM win, in Jan­u­ary. Its reign was cut short as the sta­tion dropped back to a more typ­i­cal #5 rank­ing in Feb­ru­ary with a 4.7.…


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The Seattle Times Online Network Continues Its Reign Over the Local News and Information Category – Ranked Number One in January and Overall Leader (Again) in 2011

Hard­ly a day goes by with­out a mar­ket­ing sto­ry tout­ing the pow­er of local con­tent in con­nect­ing and engag­ing audi­ences. Seat­­tle-Taco­­ma adults are for­tu­nate to have a num­ber of qual­i­ty news and infor­ma­tion resources avail­able to them, which they turn to fre­quent­ly. After clos­ing out 2011 as the most vis­it­ed local media web­site (com­Score rank­ing),…


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Smooth Jazz Alive and Well in Seattle

You could almost hear the col­lec­tive gasp when San­dusky Broad­cast­ing announced abrupt­ly at the end of 2010 that, after 19 years, New Adult Contemporary/Smooth Jazz KWJZ-FM was chang­ing name and for­mat to Click (KLCK-FM) 88.9, a Mod­ern AC/Alt-Gold for­mat. While oth­er jazz pro­gram­ming exists on oth­er sta­tions (notably on KPLU-FM), KWJZ-FM was one of only…


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