Category Archives: Internet

Seattle Media Economy Starts Year Strong

2013 was a year media companies were happy to have behind them. Fitful at best, most saw their revenues stall or decline. It was particularly so with Seattle media; by year end, ad spending was off 5.8% from 2012 with the most significant losses in, of all media, local spot television. One could almost hear…

Is Video Advertising the Key to Engagement?

In a near perfect merging of polar opposites, video and statistics, Shutterstock, with data partner comScore and others, has created a video infographic called “Show Me Something” that highlights the exponential growth and engagement power of online video. Take a minute to watch the video; it’s a compelling story based mostly on comScore’s Video Metrix product and…

Seattle Media News and Notes, February 2012

Seattle warms up with KRWM-FM 106.9 in February PPM ratings I hope you weren’t holding your breath over AM radio’s comeback when KOMO-AM took the top spot, and first-ever Arbitron PPM win, in January. Its reign was cut short as the station dropped back to a more typical #5 ranking in February with a 4.7….

The Seattle Times Online Network Continues Its Reign Over the Local News and Information Category – Ranked Number One in January and Overall Leader (Again) in 2011

Hardly a day goes by without a marketing story touting the power of local content in connecting and engaging audiences. Seattle-Tacoma adults are fortunate to have a number of quality news and information resources available to them, which they turn to frequently. After closing out 2011 as the most visited local media website (comScore ranking),…

Smooth Jazz Alive and Well in Seattle

You could almost hear the collective gasp when Sandusky Broadcasting announced abruptly at the end of 2010 that, after 19 years, New Adult Contemporary/Smooth Jazz KWJZ-FM was changing name and format to Click (KLCK-FM) 88.9, a Modern AC/Alt-Gold format. While other jazz programming exists on other stations (notably on KPLU-FM), KWJZ-FM was one of only…