Written on
June 26, 2014 by
Maurine Jeude in
Internet,
Magazines,
Media,
Media Planning and Buying,
Newspapers,
Outdoor,
Radio,
Seattle Economy,
Social Media,
TV,
Weeklies
2013 was a year media companies were happy to have behind them. Fitful at best, most saw their revenues stall or decline. It was particularly so with Seattle media; by year end, ad spending was off 5.8% from 2012 with the most significant losses in, of all media, local spot television. One could almost hear…
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In a near perfect merging of polar opposites, video and statistics, Shutterstock, with data partner comScore and others, has created a video infographic called “Show Me Something” that highlights the exponential growth and engagement power of online video. Take a minute to watch the video; it’s a compelling story based mostly on comScore’s Video Metrix product and…
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Seattle warms up with KRWM-FM 106.9 in February PPM ratings I hope you weren’t holding your breath over AM radio’s comeback when KOMO-AM took the top spot, and first-ever Arbitron PPM win, in January. Its reign was cut short as the station dropped back to a more typical #5 ranking in February with a 4.7.…
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Hardly a day goes by without a marketing story touting the power of local content in connecting and engaging audiences. Seattle-Tacoma adults are fortunate to have a number of quality news and information resources available to them, which they turn to frequently. After closing out 2011 as the most visited local media website (comScore ranking),…
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You could almost hear the collective gasp when Sandusky Broadcasting announced abruptly at the end of 2010 that, after 19 years, New Adult Contemporary/Smooth Jazz KWJZ-FM was changing name and format to Click (KLCK-FM) 88.9, a Modern AC/Alt-Gold format. While other jazz programming exists on other stations (notably on KPLU-FM), KWJZ-FM was one of only…
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