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Internet Archives - SeattleMediaMaven

Category Archives: Internet

Seattle Media Economy Starts Year Strong

Written on June 26, 2014 by in Internet, Magazines, Media, Media Planning and Buying, Newspapers, Outdoor, Radio, Seattle Economy, Social Media, TV, Weeklies

2013 was a year media com­pa­nies were hap­py to have behind them. Fit­ful at best, most saw their rev­enues stall or decline. It was par­tic­u­lar­ly so with Seat­tle media; by year end, ad spend­ing was off 5.8% from 2012 with the most sig­nif­i­cant loss­es in, of all media, local spot tele­vi­sion. One could almost hear…

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Is Video Advertising the Key to Engagement?

Written on May 2, 2014 by in Consumer Behavior, Internet, Media, Media Planning and Buying, Mobile, Rankings, TV, Video

In a near per­fect merg­ing of polar oppo­sites, video and sta­tis­tics, Shut­ter­stock, with data part­ner com­Score and oth­ers, has cre­at­ed a video info­graph­ic called “Show Me Some­thing” that high­lights the expo­nen­tial growth and engage­ment pow­er of online video. Take a minute to watch the video; it’s a com­pelling sto­ry based most­ly on comScore’s Video Metrix prod­uct and…

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Seattle Media News and Notes, February 2012

Written on April 8, 2012 by in Coupon Usage, Coupons/Deals, Demographics, Internet, Radio, Rankings, Social Media

Seat­tle warms up with KRWM-FM 106.9 in Feb­ru­ary PPM rat­ings I hope you weren’t hold­ing your breath over AM radio’s come­back when KOMO-AM took the top spot, and first-ever Arbi­tron PPM win, in Jan­u­ary. Its reign was cut short as the sta­tion dropped back to a more typ­i­cal #5 rank­ing in Feb­ru­ary with a 4.7.…

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The Seattle Times Online Network Continues Its Reign Over the Local News and Information Category – Ranked Number One in January and Overall Leader (Again) in 2011

Written on February 17, 2012 by in Internet, Rankings

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Hard­ly a day goes by with­out a mar­ket­ing sto­ry tout­ing the pow­er of local con­tent in con­nect­ing and engag­ing audi­ences. Seat­­tle-Taco­­ma adults are for­tu­nate to have a num­ber of qual­i­ty news and infor­ma­tion resources avail­able to them, which they turn to fre­quent­ly. After clos­ing out 2011 as the most vis­it­ed local media web­site (com­Score ranking),…

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Smooth Jazz Alive and Well in Seattle

Written on November 28, 2011 by in Internet, Media, Radio

You could almost hear the col­lec­tive gasp when San­dusky Broad­cast­ing announced abrupt­ly at the end of 2010 that, after 19 years, New Adult Contemporary/Smooth Jazz KWJZ-FM was chang­ing name and for­mat to Click (KLCK-FM) 88.9, a Mod­ern AC/Alt-Gold for­mat. While oth­er jazz pro­gram­ming exists on oth­er sta­tions (notably on KPLU-FM), KWJZ-FM was one of only…

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