Hardly a day goes by without a marketing story touting the power of local content in connecting and engaging audiences. Seattle-Tacoma adults are fortunate to have a number of quality news and information resources available to them, which they turn to frequently. After closing out 2011 as the most visited local media website (comScore ranking),…
Category Archives: Media
Emerald City Sprouts Super Green Adults
Photo composite by Scarborough Research According to a recent Scarborough Research Report, All About the Super Greenies, Seattle ranks second only to San Francisco for adults who engage in 10 or more eco-friendly activities on a regular basis. Portland, OR and San Diego are tied for third. Not Your Typical Tree Huggers Super Greenies, as Scarborough…
Smooth Jazz Alive and Well in Seattle
You could almost hear the collective gasp when Sandusky Broadcasting announced abruptly at the end of 2010 that, after 19 years, New Adult Contemporary/Smooth Jazz KWJZ-FM was changing name and format to Click (KLCK-FM) 88.9, a Modern AC/Alt-Gold format. While other jazz programming exists on other stations (notably on KPLU-FM), KWJZ-FM was one of only…
Seattle Radio News and Notes
Everything Old is News Again It appears Fisher Communications’ KVI-AM, which made the move from Conservative Talk to Oldies about this time last year, is returning to the Talk format. It was announced that it will go all-traditional Christmas music on Thanksgiving and then make the switch on January 3rd to “Smart Talk for a Sound…
Marketing to Seattle Mariners Fans (Part 2)
If you build it, who will come? In Part 1 of Marketing to the Seattle Mariners fans, we covered everything from attendance, to the economy and the price of beer. Today we are going to take a look at why you might want to stay in touch with these fans year round and what media cover…