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Hardly a day goes by without a marketing story touting the power of local content in connecting and engaging audiences. Seattle-Tacoma adults are fortunate to have a number of quality news and information resources available to them, which they turn to frequently. After closing out 2011 as the most visited local media website (comScore ranking),…
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Photo composite by Scarborough Research According to a recent Scarborough Research Report, All About the Super Greenies, Seattle ranks second only to San Francisco for adults who engage in 10 or more eco-friendly activities on a regular basis. Portland, OR and San Diego are tied for third. Not Your Typical Tree Huggers Super Greenies, as Scarborough…
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You could almost hear the collective gasp when Sandusky Broadcasting announced abruptly at the end of 2010 that, after 19 years, New Adult Contemporary/Smooth Jazz KWJZ-FM was changing name and format to Click (KLCK-FM) 88.9, a Modern AC/Alt-Gold format. While other jazz programming exists on other stations (notably on KPLU-FM), KWJZ-FM was one of only…
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Everything Old is News Again It appears Fisher Communications’ KVI-AM, which made the move from Conservative Talk to Oldies about this time last year, is returning to the Talk format. It was announced that it will go all-traditional Christmas music on Thanksgiving and then make the switch on January 3rd to “Smart Talk for a Sound…
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If you build it, who will come? In Part 1 of Marketing to the Seattle Mariners fans, we covered everything from attendance, to the economy and the price of beer. Today we are going to take a look at why you might want to stay in touch with these fans year round and what media cover…
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