Category Archives: Activities and Events Attended

Seattle Media Spotlight: Classic Rock KZOK-FM

Reeling in the Years: Classic Rock and Seattle A life well-lived is a constant stream of “firsts,” some welcome and exhilarating, and some not so welcome and disquieting. The latter includes the first time the music of your youth is referred to as “classic rock.” Want your mind blown? The baby on the album cover…

It’s Time for Lesser Seattle to Find a New Small Town

Except for the World’s Fair in 1962, Lesser Seattle in all its short-sightedness has dominated the city’s vision, or lack thereof, when it comes to the big ideas. If the proposed Sonics arena falls victim to the usual 15-minutes-of-fame Sports naysayers, the handwringers who just can’t help themselves and the often politically motivated chest-thumpers, it…

Seattle Media Spotlight: KISW-FM

                        Hard-working, Blue-Collar KISW-FM Rocks Steady As I was watching Rock of Ages at the movie theater, it brought to mind Seattle’s annual summer duel between radio’s Active Rock and Soft Adult Contemporary formats. The Spring Arbitron PPM ratings once again have KISW-FM and…

March Madness: The Real Action is in Front of the TV Set

There are two things that signal the coming of the Seattle Spring – the blossoming of the cherry trees in the UW Quad and all the buzz surrounding March Madness and the NCAA Men’s Basketball Tournament. The Big Dance is the only sporting event that is directly credited with draining worker productivity. More than 140…

Marketing to Seattle Mariners Fans (Part 2)

If you build it, who will come? In Part 1 of  Marketing to the Seattle Mariners fans, we covered everything from attendance, to the economy and the price of beer. Today we are going to take a look at why you might want to stay in touch with these fans year round and what media…

Seattle Mariners still a hit with market adults

Photo by Phil Snyder I’ve been tossing around which topic to tackle first as my opening post in the Seattle Media Maven blog. I received the sign this past week when Amazon announced The Art of Fielding, a bewitching, baseball-themed first novel by Chad Harbach, as the best book of the year. Add to that…