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SeattleMediaMaven - Page 4 of 5 - Understanding the Seattle Market and the Media That Deliver It

Seattle Media News and Notes


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KOMO-AM Takes First Place in the Jan­u­ary PPM rat­ings Fish­er Broad­cast­ing’s news/talk for­mat KOMO-AM eked out its first-ever Arbi­tron PPM win in Jan­u­ary with a 6% share. It’s been years since an AM sta­tion took the top spot. Rival news/talk for­mat KIRO-FM was only 0.1 of a share behind. Ever strong non-com­mer­­cial sta­tion KUOW-FM (NPR/Talk)…


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Is the Seattle economy bouncing back? Seattle Market Review, February 2012


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Com­pa­nies are hir­ing, Seat­tle ranks 5th for wage growth, stores are open­ing (and none of note are clos­ing), Ama­zon is lay­ing down some seri­ous Seat­tle roots, techies earn an aver­age of $90K annu­al­ly, exports are pump­ing life into the water­front and Boe­ing bonus­es are lift­ing the econ­o­my. Some of those emp­ty big-box stores may soon be…


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Reaching Seattle’s Elusive 18–24 Year-old Consumers and Voters


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As long as I have been in this busi­ness, the holy grail of media tar­gets has been the youngest of adults. This occurs most­ly as their reach plays out in tele­vi­sion rat­ings where the big brands want to estab­lish loy­al­ty before this target’s first inde­pen­dent con­sumer deci­sions, and gen­er­al­ly hap­pens at the exclu­sion of other…


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The Seattle Times Online Network Continues Its Reign Over the Local News and Information Category – Ranked Number One in January and Overall Leader (Again) in 2011


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Hard­ly a day goes by with­out a mar­ket­ing sto­ry tout­ing the pow­er of local con­tent in con­nect­ing and engag­ing audi­ences. Seat­­tle-Taco­­ma adults are for­tu­nate to have a num­ber of qual­i­ty news and infor­ma­tion resources avail­able to them, which they turn to fre­quent­ly. After clos­ing out 2011 as the most vis­it­ed local media web­site (com­Score ranking),…


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Optimism Amongst the Angst? — Seattle Market Review, January 2012


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In the Jan­u­ary 2012 edi­tion of The Seat­tle Mar­ket Review we learn that while the slug­gish eco­nom­ic cli­mate still remains a chal­lenge, Seat­tle seems, for the moment at least, to be less strained than most oth­er parts of the coun­try. Lead­ing region­al econ­o­mist and fore­cast­er Dick Con­way says that even though the nation­al econ­o­my is…


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New Year Resolutions for the Seattle Market


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It’s 2012 — have you bro­ken your New Year’s res­o­lu­tions yet? Gen­er­al con­sen­sus holds that res­o­lu­tions are eas­i­er to keep when you enlist oth­ers to sup­port your aspi­ra­tions. So in the spir­it of a coop­er­a­tive, mutu­al­ly suc­cess­ful new year, I’m pig­­gy-back­­ing on Scarborough’s “Don’t Drop the Ball on these New Year’s Res­o­lu­tions” nation­al info­graph­ic to…


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December Seattle Market Review Now Available


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If you are doing busi­ness in the Seat­­tle-Taco­­ma mar­ket­place, then you need to be read­ing this pub­li­ca­tion. As I not­ed my pre­vi­ous Seat­tle Mar­ket Review post, it is chock full of infor­ma­tion to give you an edge in the mar­ket­place… and it’s free for the ask­ing, cour­tesy of The Seat­tle Times Strate­gic Research Depart­ment! Check…


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Smiles Will Go Miles in Boosting Seattle’s Brand


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Pho­to by Papalars Today I’m going to stray a bit from all things mar­ket and media to take a look at our brand, that is, how oth­ers see our mar­ket and all of us who make it so… Seat­tle, as well as how we see our­selves. The spur for this hap­py lark is Travel+Leisure magazine’s…


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Emerald City Sprouts Super Green Adults


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Pho­to com­pos­ite by Scar­bor­ough Research Accord­ing to a recent Scar­bor­ough Research Report, All About the Super Gree­nies, Seat­tle ranks sec­ond only to San Fran­cis­co for adults who engage in 10 or more eco-friend­­ly activ­i­ties on a reg­u­lar basis. Port­land, OR and San Diego are tied for third. Not Your Typ­i­cal Tree Hug­gers Super Gree­nies, as Scarborough…


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Seattle Market Review Now Available


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As the say­ing goes, knowl­edge is pow­er. And if Greater Seat­tle knowl­edge is the edge you seek, this month­ly report will tur­bo-charge you into the Realm of Awe­some­ness! Each month, Seat­tle Times Strate­gic Research Ana­lyst, Steve Fuller, curates and com­piles the most com­pre­hen­sive and up-to-date overview of the Seat­tle mar­ket avail­able. Cov­er­age includes Seat­tle Market…


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