![\"KMTT](\"https:\/\/i0.wp.com\/www.seattlemediamaven.com\/wp-content\/uploads\/2013\/09\/KMTTLogo.jpg?resize=100%2C62\")
<\/a><\/h4>\n103.7 The Mountain ends its schizophrenic format streak and becomes Rhythmic Hot AC<\/span><\/h4>\nThe unof\u00adfi\u00adcial end of sum\u00admer isn\u2019t the only thing Labor Day sig\u00adnals. As is true with many long hol\u00adi\u00adday week\u00adends, it\u2019s also when radio sta\u00adtions make changes in prepa\u00adra\u00adtion for the fall book, as well as do some jock\u00adey\u00ading to posi\u00adtion them\u00adselves to pros\u00adper from upcom\u00ading sea\u00adson\u00adal advertising.<\/p>\n
So it shouldn\u2019t come as any sur\u00adprise that Enter\u00adcom made the move on Fri\u00adday to switch from Clas\u00adsic Rock \u201c103.7 The Moun\u00adtain\u201d KMTT<\/span> to Rhyth\u00admic Hot AC<\/span> \u201cHot 103.7, The Rhythm of Seat\u00adtle.\u201d The sta\u00adtion has been rud\u00adder\u00adless for some time, sway\u00ading from one form of AC<\/span> to anoth\u00ader since giv\u00ading up on AAA<\/span> back in 2011. The sta\u00adtion reg\u00adis\u00adtered a 2.4 in the July PPMs and, accord\u00ading to Scar\u00adbor\u00adough Research, attract\u00aded few\u00ader than 7,000 AQH<\/span> adults.![\"KMTT](\"https:\/\/i0.wp.com\/www.seattlemediamaven.com\/wp-content\/uploads\/2013\/09\/The-Rhythm-of-Seattle.jpg?resize=554%2C361\")
<\/a><\/p>\nThe lat\u00adest for\u00admat change is intend\u00aded to attract the mod\u00adern woman, giv\u00ading her \u201cevery\u00adthing our com\u00adpeti\u00adtors are not.\u201d So far, there are no disc jock\u00adeys, just a promised run of \u201c10,000 songs in a row, com\u00admer\u00adcial-free,\u201d with a mix of both cur\u00adrent hits and rhyth\u00admic gold from the past two decades. The station\u2019s web\u00adsite is found at http:\/\/www.hot1037seattle.com\/<\/a>.<\/p>\nMike Pre\u00adston, cur\u00adrent PD<\/span> of Coun\u00adtry 100.7 The Wolf (KKWF<\/span>) and pri\u00ador to that, KBKS-FM<\/span> 106.1 \u201cKISS<\/span>,\u201d will take the helm as PD<\/span>. Pre\u00adston said to expect an aggres\u00adsive media cam\u00adpaign in September.<\/p>\nThe change ends a 22-year run for The Moun\u00adtain, which cul\u00adti\u00advat\u00aded some of the most loy\u00adal lis\u00adten\u00aders in the mar\u00adket, many of whom have made the switch to the online live-stream\u00ading and oth\u00ader sta\u00adtions that deliv\u00ader the inde\u00adpen\u00addent rock and new artists they came to expect from the Moun\u00adtain staff. I have to admit I was one of them and recent\u00adly removed the sta\u00adtion from my pri\u00ador\u00adi\u00adty in-dash line-up. The new for\u00admat is tar\u00adget\u00ading women \u201cwho have moved beyond the 18-year-old mind\u00adset and grown out of the younger CHR<\/span> sound as well as the sleepy for\u00admat of old\u00ader AC<\/span> stations.\u201d<\/p>\nEnter\u00adcom spokesman Jack Hutchi\u00adson said The Moun\u00adtain, while off the FM<\/span> air\u00adwaves, will con\u00adtin\u00adue to broad\u00adcast online at TheMountainSeattle.com<\/a> and on HD<\/span> radio at 103.7 HD2<\/span>. In addi\u00adtion, the com\u00adpa\u00adny state\u00adment encour\u00adages lis\u00adten\u00aders who long for the Moun\u00adtain of old, when Shawn Stew\u00adart, John Fish\u00ader and Mar\u00adty Reimer ruled the air\u00adwaves, to con\u00adsid\u00ader its sis\u00adter sta\u00adtion, 107.7 The End. (Update: Check out Nicole Brodeur\u2019s inter\u00adview with long\u00adtime Moun\u00adtain DJ<\/span> John Fish\u00ader in The Seat\u00adtle Times<\/a>.)<\/em><\/p>\nWhat was unique about, and like\u00adly the marketer\u2019s quandary with KMTT<\/span> AAA<\/span> for\u00admat lis\u00adten\u00aders, was that they liked all kinds of music, which includ\u00aded a strong affin\u00adi\u00adty for Jazz, Adult Hits, Clas\u00adsic Rock, Alter\u00adna\u00adtive, Hot AC<\/span>, Vari\u00adety, Clas\u00adsic Hits, Smooth Jazz, News Talk, Sports Talk, Soft AC<\/span> and Oldies. So slid\u00ading into Clas\u00adsics and then 80s week\u00adends over the past cou\u00adple years cer\u00adtain\u00adly left a lot to be desired. Today, pub\u00adlic radio\u2019s alt\/indie rock for\u00admat KEXP-FM<\/span> (90.3) would like\u00adly fill the bill bet\u00adter, as would Enter\u00adcom\u2019s rec\u00adom\u00admend\u00aded KNDD-FM<\/span> and San\u00addusky Radio\u2019s New Mod\u00adern Music for\u00admat KLCK-FM<\/span> (98.9).<\/p>\nLis\u00adten\u00aders appar\u00adent\u00adly weren\u2019t the only ones hang\u00ading on in the hopes The Moun\u00adtain would come back around to the AAA<\/span> for\u00admat. Sev\u00ader\u00adal of its cur\u00adrent crop of adver\u00adtis\u00aders were main\u00adstays of the old for\u00admat. Accord\u00ading to media mea\u00adsure\u00adment firm, Media Mon\u00adi\u00adtors, the Moun\u00adtain pulled in about $2.3 mil\u00adlion in rev\u00adenues since Sep\u00adtem\u00adber 2012, with approx\u00adi\u00admate\u00adly $500,000 attrib\u00aduted to local advertisers.<\/p>\nTop local adver\u00adtis\u00aders this past year aver\u00adaged ~450 spots per month \u2014 a fre\u00adquen\u00adcy overkill con\u00adsid\u00ader\u00ading the low\u00ader turnover rate of the audi\u00adence. They include:<\/p>\n
The unof\u00adfi\u00adcial end of sum\u00admer isn\u2019t the only thing Labor Day sig\u00adnals. As is true with many long hol\u00adi\u00adday week\u00adends, it\u2019s also when radio sta\u00adtions make changes in prepa\u00adra\u00adtion for the fall book, as well as do some jock\u00adey\u00ading to posi\u00adtion them\u00adselves to pros\u00adper from upcom\u00ading sea\u00adson\u00adal advertising.<\/p>\n
So it shouldn\u2019t come as any sur\u00adprise that Enter\u00adcom made the move on Fri\u00adday to switch from Clas\u00adsic Rock \u201c103.7 The Moun\u00adtain\u201d KMTT<\/span> to Rhyth\u00admic Hot AC<\/span> \u201cHot 103.7, The Rhythm of Seat\u00adtle.\u201d The sta\u00adtion has been rud\u00adder\u00adless for some time, sway\u00ading from one form of AC<\/span> to anoth\u00ader since giv\u00ading up on AAA<\/span> back in 2011. The sta\u00adtion reg\u00adis\u00adtered a 2.4 in the July PPMs and, accord\u00ading to Scar\u00adbor\u00adough Research, attract\u00aded few\u00ader than 7,000 AQH<\/span> adults. The lat\u00adest for\u00admat change is intend\u00aded to attract the mod\u00adern woman, giv\u00ading her \u201cevery\u00adthing our com\u00adpeti\u00adtors are not.\u201d So far, there are no disc jock\u00adeys, just a promised run of \u201c10,000 songs in a row, com\u00admer\u00adcial-free,\u201d with a mix of both cur\u00adrent hits and rhyth\u00admic gold from the past two decades. The station\u2019s web\u00adsite is found at http:\/\/www.hot1037seattle.com\/<\/a>.<\/p>\n Mike Pre\u00adston, cur\u00adrent PD<\/span> of Coun\u00adtry 100.7 The Wolf (KKWF<\/span>) and pri\u00ador to that, KBKS-FM<\/span> 106.1 \u201cKISS<\/span>,\u201d will take the helm as PD<\/span>. Pre\u00adston said to expect an aggres\u00adsive media cam\u00adpaign in September.<\/p>\n The change ends a 22-year run for The Moun\u00adtain, which cul\u00adti\u00advat\u00aded some of the most loy\u00adal lis\u00adten\u00aders in the mar\u00adket, many of whom have made the switch to the online live-stream\u00ading and oth\u00ader sta\u00adtions that deliv\u00ader the inde\u00adpen\u00addent rock and new artists they came to expect from the Moun\u00adtain staff. I have to admit I was one of them and recent\u00adly removed the sta\u00adtion from my pri\u00ador\u00adi\u00adty in-dash line-up. The new for\u00admat is tar\u00adget\u00ading women \u201cwho have moved beyond the 18-year-old mind\u00adset and grown out of the younger CHR<\/span> sound as well as the sleepy for\u00admat of old\u00ader AC<\/span> stations.\u201d<\/p>\n Enter\u00adcom spokesman Jack Hutchi\u00adson said The Moun\u00adtain, while off the FM<\/span> air\u00adwaves, will con\u00adtin\u00adue to broad\u00adcast online at TheMountainSeattle.com<\/a> and on HD<\/span> radio at 103.7 HD2<\/span>. In addi\u00adtion, the com\u00adpa\u00adny state\u00adment encour\u00adages lis\u00adten\u00aders who long for the Moun\u00adtain of old, when Shawn Stew\u00adart, John Fish\u00ader and Mar\u00adty Reimer ruled the air\u00adwaves, to con\u00adsid\u00ader its sis\u00adter sta\u00adtion, 107.7 The End. (Update: Check out Nicole Brodeur\u2019s inter\u00adview with long\u00adtime Moun\u00adtain DJ<\/span> John Fish\u00ader in The Seat\u00adtle Times<\/a>.)<\/em><\/p>\n What was unique about, and like\u00adly the marketer\u2019s quandary with KMTT<\/span> AAA<\/span> for\u00admat lis\u00adten\u00aders, was that they liked all kinds of music, which includ\u00aded a strong affin\u00adi\u00adty for Jazz, Adult Hits, Clas\u00adsic Rock, Alter\u00adna\u00adtive, Hot AC<\/span>, Vari\u00adety, Clas\u00adsic Hits, Smooth Jazz, News Talk, Sports Talk, Soft AC<\/span> and Oldies. So slid\u00ading into Clas\u00adsics and then 80s week\u00adends over the past cou\u00adple years cer\u00adtain\u00adly left a lot to be desired. Today, pub\u00adlic radio\u2019s alt\/indie rock for\u00admat KEXP-FM<\/span> (90.3) would like\u00adly fill the bill bet\u00adter, as would Enter\u00adcom\u2019s rec\u00adom\u00admend\u00aded KNDD-FM<\/span> and San\u00addusky Radio\u2019s New Mod\u00adern Music for\u00admat KLCK-FM<\/span> (98.9).<\/p>\n Lis\u00adten\u00aders appar\u00adent\u00adly weren\u2019t the only ones hang\u00ading on in the hopes The Moun\u00adtain would come back around to the AAA<\/span> for\u00admat. Sev\u00ader\u00adal of its cur\u00adrent crop of adver\u00adtis\u00aders were main\u00adstays of the old for\u00admat. Accord\u00ading to media mea\u00adsure\u00adment firm, Media Mon\u00adi\u00adtors, the Moun\u00adtain pulled in about $2.3 mil\u00adlion in rev\u00adenues since Sep\u00adtem\u00adber 2012, with approx\u00adi\u00admate\u00adly $500,000 attrib\u00aduted to local advertisers.<\/p>\n Top local adver\u00adtis\u00aders this past year aver\u00adaged ~450 spots per month \u2014 a fre\u00adquen\u00adcy overkill con\u00adsid\u00ader\u00ading the low\u00ader turnover rate of the audi\u00adence. They include:<\/p>\n![\"KMTT](\"https:\/\/i0.wp.com\/www.seattlemediamaven.com\/wp-content\/uploads\/2013\/09\/KMTTLogo.jpg\")
<\/a><\/p>\n