Now more than ever, as media sell\u00aders, we also have to be strate\u00adgic media con\u00adsul\u00adtants and back up our media rec\u00adom\u00admen\u00adda\u00adtions \u2013 whether in our media or a competitor\u2019s \u2013 with con\u00adsid\u00ader\u00adable research. The mar\u00adket and media research we have at our dis\u00adpos\u00adal can be used to help deter\u00admine every\u00adthing from who your tar\u00adget audi\u00adences are and where to find them, to the media that will work the hard\u00adest for the avail\u00adable adver\u00adtis\u00ading dollars.<\/p>\n

We bring in all the avail\u00adable data \u2013 demo\u00adgraph\u00adic, geo\u00adgraph\u00adic, psy\u00adcho\u00adgraph\u00adic and behav\u00adioral \u2013 to help you deter\u00admine your core tar\u00adget, not one based on a broad sweep of an age or gen\u00adder break\u00adout. We also pro\u00advide you with insights that help you dis\u00adcov\u00ader niche mar\u00adkets, deter\u00admine best-fit events for spon\u00adsor\u00adships and set you apart from the com\u00adpe\u00adti\u00adtion. We wince, but con\u00adsid\u00ader it a huge com\u00adpli\u00adment when major retail\u00aders using media plan\u00adning-and-buy\u00ading agen\u00adcies ask us to deter\u00admine what their sched\u00adule is deliv\u00ader\u00ading in the mar\u00adket and if they are get\u00adting the most bang for their buck (it hap\u00adpens more often than one might expect).<\/p>\n

Most\u00adly, we focus on small- to medi\u00adum-sized clients who can\u2019t afford to hire a media plan\u00adning-and-buy\u00ading agency. We con\u00adsid\u00ader all media in our rec\u00adom\u00admen\u00adda\u00adtions, because as Mr. Ephron not\u00aded, \u201cDif\u00adfer\u00adent media can do dif\u00adfer\u00adent things. That\u2019s why we use them.\u201d And since we aren\u2019t actu\u00adal\u00adly buy\u00ading the media, we can make our rec\u00adom\u00admen\u00adda\u00adtions with\u00adout con\u00adsid\u00ader\u00ada\u00adtion for what\u2019s in it for us.<\/p>\n

It\u2019s a tall order, and one we take very seri\u00adous\u00adly, because it\u2019s your mon\u00adey and your busi\u00adness, and your suc\u00adcess deter\u00admines ours.<\/p>\n

We are eager to pro\u00advide you with the knowl\u00adedge and tools you need to nav\u00adi\u00adgate the Seat\u00adtle media mar\u00adket. If you have any ques\u00adtions, we encour\u00adage you to reach out; we\u2019ve got answers! Con\u00adtact us at seattlemediamaven@seattletimes.com<\/p>\n","protected":false},"excerpt":{"rendered":"

The loss of a leg\u00adend It was with great sad\u00adness that I learned of the recent pass\u00ading of media research leg\u00adend and men\u00adtor to many, Erwin Ephron. I nev\u00ader met Mr. Ephron, but hear\u00ading of his pass\u00ading feels like I lost an admired col\u00adleague. I dis\u00adcov\u00adered his writ\u00adings ear\u00adly in my career and lat\u00ader made\u2026<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[4,336],"tags":[333,332,331,335,330,334,130,174],"jetpack_publicize_connections":[],"yoast_head":"\n