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{"id":923,"date":"2014-05-02T05:06:07","date_gmt":"2014-05-02T12:06:07","guid":{"rendered":"http:\/\/www.seattlemediamaven.com\/?p=923"},"modified":"2015-12-15T12:19:06","modified_gmt":"2015-12-15T20:19:06","slug":"ready-video-advertising","status":"publish","type":"post","link":"http:\/\/www.seattlemediamaven.com\/2014\/05\/02\/ready-video-advertising\/","title":{"rendered":"Is Video Advertising the Key to Engagement?"},"content":{"rendered":"

$\"Video$ <\/a>In a near per\u00adfect merg\u00ading of polar oppo\u00adsites, video and sta\u00adtis\u00adtics, Shut\u00adter\u00adstock, with data part\u00adner com\u00adScore and oth\u00aders, has cre\u00adat\u00aded a video info\u00adgraph\u00adic called \u201cShow Me Some\u00adthing\u201d that high\u00adlights the expo\u00adnen\u00adtial growth and engage\u00adment pow\u00ader of online video.<\/p>\n

<\/iframe><\/a><\/p>\nTake a minute to watch the video; it\u2019s a com\u00adpelling sto\u00adry based most\u00adly on comScore\u2019s <a title=\"comScore Video Metrix product\" href=\"https:\/\/www.comscore.com\/Products\/Audience_Analytics\/Video_Metrix%20\" target=\"_blank\">Video Metrix<\/a> prod\u00aduct and includes some eye-pop\u00adping sta\u00adtis\u00adtics on U.S. online video num\u00adbers for just the month of Jan\u00adu\u00adary of this year.<\/p>\n<a href=\"https:\/\/i0.wp.com\/www.seattlemediamaven.com\/wp-content\/uploads\/2014\/04\/Nearly-4-in-10-video-views-are-ads.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-926 size-medium\" src=\"https:\/\/i0.wp.com\/www.seattlemediamaven.com\/wp-content\/uploads\/2014\/04\/Nearly-4-in-10-video-views-are-ads.jpg?resize=300%2C169\" alt=\"Video ads now account for nearly 40% of video viewing\" width=\"300\" height=\"169\" srcset=\"https:\/\/i0.wp.com\/www.seattlemediamaven.com\/wp-content\/uploads\/2014\/04\/Nearly-4-in-10-video-views-are-ads.jpg?resize=300%2C169 300w, https:\/\/i0.wp.com\/www.seattlemediamaven.com\/wp-content\/uploads\/2014\/04\/Nearly-4-in-10-video-views-are-ads.jpg?w=752 752w\" sizes=\"(max-width: 300px) 100vw, 300px\" data-recalc-dims=\"1\"><\/a>For exam\u00adple, the data state that 190 mil\u00adlion Amer\u00adi\u00adcans (61% of the total pop\u00adu\u00adla\u00adtion and 85% of online users) watched an aver\u00adage of 397 online videos in the month of Jan\u00adu\u00adary \u2013 approx\u00adi\u00admate\u00adly 13 each day.  Thir\u00adty-six per\u00adcent of those videos (or about 143 per per\u00adson) were adver\u00adtise\u00adments (often a forced view to get to the con\u00adtent you want) \u2013 up from 15% in 2011. (Note: the March 2014 com\u00adScore data indi\u00adcate that video ads account\u00aded for 38.1% of all videos viewed and 5.1% of all min\u00adutes spent view\u00ading video online.)<\/p>\nGiv\u00aden that surge, it might come as no sur\u00adprise that video ads are the fastest-grow\u00ading seg\u00adment of adver\u00adtis\u00ading on the Web. Video-ad spend\u00ading dou\u00adbled from 2011 to 2013 in the U.S. and is expect\u00aded to grow 41% to $5.7 bil\u00adlion this year, accord\u00ading to the report, and $8 bil\u00adlion by 2016. That num\u00adber is tem\u00adpered con\u00adsid\u00ader\u00adably in the cur\u00adrent <a title=\"IAB 2013 report on video ad spending\" href=\"http:\/\/www.mediapost.com\/publications\/article\/223406\/internet-ad-revenue-hits-428-billion-in-2013-su.html?edition=71751\" target=\"_blank\">Inter\u00adac\u00adtive Adver\u00adtis\u00ading Bureau (IAB<\/span>) report <\/a> that claims online video adver\u00adtis\u00ading hit only $2.8 bil\u00adlion in 2013 (ver\u00adsus the $4.1 bil\u00adlion in the Shut\u00adter\u00adstock video) \u2013 up only 19% com\u00adpared with $2.3 bil\u00adlion in 2012. It\u2019s still sig\u00adnif\u00adi\u00adcant growth, with huge impli\u00adca\u00adtions for the dig\u00adi\u00adtal- adver\u00adtis\u00ading indus\u00adtry, and places video adver\u00adtis\u00ading as the fourth largest online adver\u00adtis\u00ading for\u00admat behind mobile.<\/p>\n<h2>TV<\/span> Budgets Under Attack<\/h2>\nIn typ\u00adi\u00adcal over\u00adstate\u00adment that now plays as con\u00adven\u00adtion\u00adal wis\u00addom, it is spec\u00adu\u00adlat\u00aded that many of those dol\u00adlars will come from print media as well as online dis\u00adplay, but TV<\/span> bud\u00adgets aren\u2019t exempt and actu\u00adal\u00adly are the pri\u00adma\u00adry tar\u00adget. Both YouTube and Face\u00adbook are aggres\u00adsive\u00adly going after TV<\/span> bud\u00adgets, with Google seek\u00ading com\u00admit\u00adments in key con\u00adtent chan\u00adnels such as Beau\u00adty &<\/span> Fash\u00adion, Com\u00ade\u00addy, Food and Drink, and Sports and Music, by offer\u00ading audi\u00adence guar\u00adan\u00adtees and upfront buys \u2013 just like the TV<\/span> net\u00adworks. The pitch: TV<\/span> rat\u00adings con\u00adtin\u00adue to decline and Web video reach\u00ades light TV<\/span> view\u00aders and cord cut\u00adters, most of whom are in the most desir\u00adable demographics.<\/p>\nThe 2nd<\/sup> annu\u00adal <a title=\"Newfronts -- the video upfront push\" href=\"http:\/\/www.adweek.com\/news\/technology\/newfronts-returning-packed-lineup-146919%20\" target=\"_blank\">\u201cnewfronts\u201d pre\u00adsen\u00adta\u00adtions<\/a> that are mak\u00ading the rounds now, just before May\u2019s broad\u00adcast TV<\/span> and cable annu\u00adal upfront-nego\u00adti\u00ada\u00adtion extrav\u00ada\u00adgan\u00adzas for the com\u00ading fall sea\u00adson. A pre\u00adcur\u00adsor to this was Google\u2019s adap\u00adta\u00adtion in Novem\u00adber of a TV-like audi\u00adence mea\u00adsure\u00adment that gives adver\u00adtis\u00aders a way to make apples-to-apples com\u00adpar\u00adisons with tra\u00addi\u00adtion\u00adal TV<\/span>. Through Nielsen or com\u00adScore tag\u00adging, adver\u00adtis\u00aders can track things such as the num\u00adber of peo\u00adple who see the ads and how often they are exposed. It also pro\u00advides demo\u00adgraph\u00adic data about who views the ads, which is how YouTube is offer\u00ading guar\u00adan\u00adtees. Regard\u00adless of which plat\u00adform or chan\u00adnel it is viewed, the high con\u00adsumer engage\u00adment of visu\u00adal con\u00adtent has got mar\u00adketers\u2019 atten\u00adtion and invest\u00adment. Along with the ad bud\u00adget, they are com\u00admit\u00adting TV-sized funds around pro\u00adduc\u00adtion as well. To illus\u00adtrate the viral nature of com\u00adpelling video ad sto\u00adry\u00adtelling, the <a title=\"Top 10 most-shared videos of 2013\" href=\"http:\/\/www.marketingprofs.com\/charts\/2013\/12131\/the-20-most-shared-ads-of-2013\" target=\"_blank\">10 most-shared ads of 2013<\/a> gen\u00ader\u00adat\u00aded 28.8 mil\u00adlion shares between them\u2014a 52.1% increase from 2012 (19 million).<\/p>\n<h2>How Small Businesses Play in the Video Realm<\/h2>\nFor small busi\u00adness\u00ades on lim\u00adit\u00aded bud\u00adgets, qual\u00adi\u00adty pro\u00adduc\u00adtion only enhances the great sto\u00adry that has to exist from the get-go, direct\u00aded at the right audi\u00adence. They can range from client tes\u00adti\u00admo\u00adni\u00adals, to behind-the-scenes shar\u00ading, or \u201cHow I got into ____\u201d sto\u00adry. Check out these <a title=\"onSMB video tips for small businesses\" href=\"http:\/\/www.onsmb.com\/2013\/05\/23\/success-story-state-barber-shop\/%20\" target=\"_blank\">tips<\/a> from onSMB and <a title=\"More Video tips for small businesses\" href=\"http:\/\/www.smartshoot.com\/blog\/how-to-make-a-small-business-video-that-stands-out\/%20\" target=\"_blank\">more tips<\/a> from SmartShoot for great ways to incor\u00adpo\u00adrate video into your small-busi\u00adness mar\u00adket\u00ading strategy.<\/p>\n<h2>So many videos, so little time<\/h2>\nReturn\u00ading to the <a title=\"Shutterstock infovideo "Show Me Something"\" href=\"http:\/\/vimeo.com\/90856165\" target=\"_blank\">Shut\u00adter\u00adstock video<\/a>, you may be think\u00ading, no way I\u2019d ded\u00adi\u00adcate 19 hours of my month (on aver\u00adage) to video! Most like\u00adly your chil\u00addren are car\u00adry\u00ading most of the weight on that sta\u00adtis\u00adtic, but you are exposed to much more video than you like\u00adly are aware. No doubt, includ\u00aded in the count are the ones that play instant\u00adly, but are not real\u00adly viewed or even seen. (eMar\u00adketer reports video ad com\u00adple\u00adtion rates of rough\u00adly 47% over\u00adall, so there still is much work to be done by brands and buy\u00aders to deliv\u00ader rel\u00ade\u00advant ads to engaged audi\u00adences.) Still, those are remark\u00adable numbers.<\/p>\nAccord\u00ading to Citrix\u2019s \u201c<a title=\"A Day in the Life of a Modern Smartphone User\" href=\"http:\/\/www.slideshare.net\/citrix\/citrix-mobileusage\" target=\"_blank\">A Day in the Life of a Mod\u00adern Smart\u00adphone User<\/a>,\u201d info\u00adgraph\u00adic, which fea\u00adtures lots of inter\u00adest\u00ading mobile stats, 32% of social media is made up of videos. These sta\u00adtis\u00adtics have inspired changes at both social and web por\u00adtals. Face\u00adbook and Twit\u00adter pur\u00adchased microvideo net\u00adworks \u2013 Insta\u00adgram and Vine, respec\u00adtive\u00adly \u2013 and are devot\u00ading more one-click video real estate right in the user feed. The por\u00adtal sites are not stand\u00ading idly by either. Yahoo is jock\u00adey\u00ading to come up with a YouTube com\u00adpeti\u00adtor, and <a title=\"AOL positions portal as video powerhouse\" href=\"http:\/\/www.cnet.com\/news\/aol-com-rejiggers-site-with-video-front-and-center\/\" target=\"_blank\">AOL<\/span> just announced<\/a> a com\u00adpre\u00adhen\u00adsive site make-over that posi\u00adtions it to become a video-ad pow\u00ader\u00adhouse. <a href=\"http:\/\/www.cnet.com\/news\/aol-com-rejiggers-site-with-video-front-and-center\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-937 size-medium\" src=\"https:\/\/i0.wp.com\/www.seattlemediamaven.com\/wp-content\/uploads\/2014\/04\/AOL-makeover.jpg?resize=300%2C151\" alt=\"AOL wants to own the video space\" width=\"300\" height=\"151\" srcset=\"https:\/\/i0.wp.com\/www.seattlemediamaven.com\/wp-content\/uploads\/2014\/04\/AOL-makeover.jpg?resize=300%2C151 300w, https:\/\/i0.wp.com\/www.seattlemediamaven.com\/wp-content\/uploads\/2014\/04\/AOL-makeover.jpg?w=622 622w\" sizes=\"(max-width: 300px) 100vw, 300px\" data-recalc-dims=\"1\"><\/a>Even the print and online news busi\u00adness is jump\u00ading into the fray; both the <a title=\"New York Times participates in video newfront\" href=\"http:\/\/www.iab.net\/events_training\/2014\/newfronts\/nyt\" target=\"_blank\">New York Times<\/a> and <a title=\"Wall Street Journal video newfront\" href=\"http:\/\/www.iab.net\/events_training\/2014\/newfronts\/wsj\" target=\"_blank\">Wall Street Jour\u00adnal<\/a> are invest\u00ading heav\u00adi\u00adly in video con\u00adtent for their dig\u00adi\u00adtal prop\u00ader\u00adties and will be pre\u00adsent\u00ading at NewFronts this year. The Seat\u00adtle Times (where I am employed) is dab\u00adbling in pro\u00advid\u00ading video news con\u00adtent and cur\u00adrent\u00adly offers <a title=\"Seattle Times Media Kit Pre-roll Video Advertising\" href=\"http:\/\/mediakit.seattletimes.com\/specs\/digital-specs\/#ds1-prerollvideo\" target=\"_blank\">pre-roll video adver\u00adtis\u00ading<\/a> with an option to extend that reach through part\u00adner sites.<\/p>\n <\/p>\n<h2>Mobile Video<\/h2>\nThe growth of online video view\u00ading on mobile also deserves notice. Accord\u00ading to Shutterstock\/comScore, 8% of videos (1 in 12) were watched via mobile in 2012; in 2013 that fre\u00adquen\u00adcy jumped to 1 in 6 (16%), and this trend isn\u2019t show\u00ading any signs of slow\u00ading. The Cit\u00adrix study, also done in Jan\u00adu\u00adary of this year, claims 20% of smart\u00adphone users use their phones to view video. Half of them are served dis\u00adplay ban\u00adner ads, which now account for 2% of mobile vol\u00adume, but only one in 20 is served a video ad.<\/p>\nWhile still in its infan\u00adcy, mar\u00adketers have high expec\u00adta\u00adtions for mobile and mobile out\u00adreach is being pro\u00admot\u00aded as one of the most direct ways to reach tar\u00adget audi\u00adences. That said, most still aren\u2019t see\u00ading the kind val\u00adue par\u00adi\u00adty that would jus\u00adti\u00adfy invest\u00adment; it\u2019s still just not as good in the minds of adver\u00adtis\u00aders, accord\u00ading to For\u00adrester Research, as the oft-maligned dis\u00adplay adver\u00adtis\u00ading. In truth, most don\u2019t have a mobile strat\u00ade\u00adgy, let alone one strict\u00adly for mobile video, yet no one thinks mobile adver\u00adtis\u00ading is going to get small\u00ader over the next few years.<\/p>\n<hr>\nFor more stats on video view\u00ading across devices, check out these high\u00adlights from the <a title=\"2014 Experian Cross Device Video Analysis\" href=\"http:\/\/bit.ly\/1mvW3Ak\" target=\"_blank\">2014 Exper\u00adian Cross Device Video Analysis.<\/a><\/em><\/p>\n<hr>\n<a href=\"https:\/\/i0.wp.com\/www.seattlemediamaven.com\/wp-content\/uploads\/2014\/04\/Mobile-Ad-Friendly-Shoppers-Report.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-928\" src=\"https:\/\/i0.wp.com\/www.seattlemediamaven.com\/wp-content\/uploads\/2014\/04\/Mobile-Ad-Friendly-Shoppers-Report.jpg?resize=300%2C208\" alt=\"2014 Nielsen Scarborough Report on Mobile Ad-friendly Shoppers\" width=\"300\" height=\"208\" srcset=\"https:\/\/i0.wp.com\/www.seattlemediamaven.com\/wp-content\/uploads\/2014\/04\/Mobile-Ad-Friendly-Shoppers-Report.jpg?resize=300%2C208 300w, https:\/\/i0.wp.com\/www.seattlemediamaven.com\/wp-content\/uploads\/2014\/04\/Mobile-Ad-Friendly-Shoppers-Report.jpg?w=415 415w\" sizes=\"(max-width: 300px) 100vw, 300px\" data-recalc-dims=\"1\"><\/a>One of the main chal\u00adlenges is find\u00ading those who are open to mobile adver\u00adtis\u00ading. Nielsen Scar\u00adbor\u00adough offers up this info\u00adgraph\u00adic on <a href=\"http:\/\/www.seattlemediamaven.com\/wp-content\/uploads\/2014\/05\/Reaching-Mobile-Ad-Friendly-Shoppers_-2014.pdf\">Reach\u00ading Mobile Ad-Friend\u00adly Shoppers_ 2014<\/a> as a tes\u00adti\u00admo\u00adny to that poten\u00adtial. It appears life events such as get\u00adting mar\u00adried, hav\u00ading a baby, buy\u00ading a home or chang\u00ading jobs are the key fac\u00adtors to engag\u00ading ad-accept\u00ading mobile shop\u00adpers. (As a side note, info\u00adgraph\u00adics such as Scarborough\u2019s and the pre\u00advi\u00adous one from Cit\u00adrix are a very effec\u00adtive pro\u00admo\u00adtion tool for busi\u00adness\u00ades that have access to data that can be trans\u00adformed into atten\u00adtion-grab\u00adbing stories.)<\/p>\n<h2>Seattle-Tacoma Video-Ad Market Potential<\/h2>\nSo how does all this video view\u00ading play out in the Seat\u00adtle mar\u00adket? Accord\u00ading to the 2013 Nielsen Scar\u00adbor\u00adough Research Report, the Seat\u00adtle-Taco\u00adma DMA<\/span> mar\u00adket \u2013 17 coun\u00adties in West\u00adern Wash\u00ading\u00adton \u2013  out\u00adpaces the top-50 DMAs in the nation for tech\u00adnol\u00ado\u00adgy own\u00ader\u00adship and is #1 for PC<\/span> ownership.<\/p>\n<a href=\"https:\/\/i0.wp.com\/www.seattlemediamaven.com\/wp-content\/uploads\/2014\/04\/Own-technology.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-929 size-full\" src=\"https:\/\/i0.wp.com\/www.seattlemediamaven.com\/wp-content\/uploads\/2014\/04\/Own-technology.jpg?resize=413%2C86\" alt=\"Seattle leads the nation in PC ownership\" width=\"413\" height=\"86\" srcset=\"https:\/\/i0.wp.com\/www.seattlemediamaven.com\/wp-content\/uploads\/2014\/04\/Own-technology.jpg?w=413 413w, https:\/\/i0.wp.com\/www.seattlemediamaven.com\/wp-content\/uploads\/2014\/04\/Own-technology.jpg?resize=300%2C62 300w\" sizes=\"(max-width: 413px) 100vw, 413px\" data-recalc-dims=\"1\"><\/a> \nNo won\u00adder, then, that it also tops the nation for Inter\u00adnet access in the past month at 89%. As a tech-savvy mar\u00adket, one would think it would be a leader in video-view\u00ading too, but it only ranks 12th<\/sup> \u2013 about even for the market\u2019s size \u2013 for engag\u00ading with video con\u00adtent, with near\u00adly 1.3M<\/span> adults view\u00ading each month, but much low\u00ader for doing so on a smart\u00adphone or tablet.<\/p>\n<a href=\"https:\/\/i0.wp.com\/www.seattlemediamaven.com\/wp-content\/uploads\/2014\/04\/Internet-Access-and-Video-Viewing-Ranker.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-930\" src=\"https:\/\/i0.wp.com\/www.seattlemediamaven.com\/wp-content\/uploads\/2014\/04\/Internet-Access-and-Video-Viewing-Ranker.jpg?resize=444%2C252\" alt=\"Seattle's rank for video viewing by device\" width=\"444\" height=\"252\" srcset=\"https:\/\/i0.wp.com\/www.seattlemediamaven.com\/wp-content\/uploads\/2014\/04\/Internet-Access-and-Video-Viewing-Ranker.jpg?w=558 558w, https:\/\/i0.wp.com\/www.seattlemediamaven.com\/wp-content\/uploads\/2014\/04\/Internet-Access-and-Video-Viewing-Ranker.jpg?resize=300%2C170 300w\" sizes=\"(max-width: 444px) 100vw, 444px\" data-recalc-dims=\"1\"><\/a> \nThe high use of PCs might have some\u00adthing more to do with so many in the mar\u00adket being employed in the soft\u00adware indus\u00adtry rather than device pref\u00ader\u00adence. They have ready access to view\u00ading from both work and home, there\u00adfore mak\u00ading it unnec\u00ades\u00adsary to waste bat\u00adtery pow\u00ader view\u00ading on their mobile devices.<\/p>\nThese find\u00adings tend to match the video ad-spend\u00ading trends in the mar\u00adket\u00adplace. Accord\u00ading to <a title=\"Borrell Associates Ad Spend report for Seattle\" href=\"https:\/\/www.borrellassociates.com\/\" target=\"_blank\">Bor\u00adrell Asso\u00adciates<\/a>, adver\u00adtis\u00aders from inside the Seat\u00adtle-Taco\u00adma DMA<\/span> spent 16% of their online bud\u00adgets on video ads in 2013.<a href=\"https:\/\/i0.wp.com\/www.seattlemediamaven.com\/wp-content\/uploads\/2014\/04\/Video-share-of-S-T-DMA-ad-dollars-16-percent.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-935 size-full\" src=\"https:\/\/i0.wp.com\/www.seattlemediamaven.com\/wp-content\/uploads\/2014\/04\/Video-share-of-S-T-DMA-ad-dollars-16-percent.jpg?resize=463%2C338\" alt=\"Video share of S-T DMA ad dollars 16 percent\" width=\"463\" height=\"338\" srcset=\"https:\/\/i0.wp.com\/www.seattlemediamaven.com\/wp-content\/uploads\/2014\/04\/Video-share-of-S-T-DMA-ad-dollars-16-percent.jpg?w=463 463w, https:\/\/i0.wp.com\/www.seattlemediamaven.com\/wp-content\/uploads\/2014\/04\/Video-share-of-S-T-DMA-ad-dollars-16-percent.jpg?resize=300%2C219 300w\" sizes=\"(max-width: 463px) 100vw, 463px\" data-recalc-dims=\"1\"><\/a> \nAs the graph\u00adic below shows, the Seat\u00adtle mar\u00adket is behind on invest\u00adment in video, spend\u00ading near\u00adly 4% less than is typ\u00adi\u00adcal\u00adly allo\u00adcat\u00aded nation\u00adal\u00adly, and rely\u00ading more on email and dis\u00adplay ROS<\/span>. Video spend\u00ading was $64,170,000 in 2013; that amount is expect\u00aded to increase 125% by 2018, hit\u00adting $144.6 million.<a href=\"https:\/\/i0.wp.com\/www.seattlemediamaven.com\/wp-content\/uploads\/2014\/04\/Videopercentad-share-difference-from-U.S.-Average.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-933\" src=\"https:\/\/i0.wp.com\/www.seattlemediamaven.com\/wp-content\/uploads\/2014\/04\/Videopercentad-share-difference-from-U.S.-Average.jpg?resize=423%2C354\" alt=\"Ad video spending in the Seattle Market vs the nation\" width=\"423\" height=\"354\" srcset=\"https:\/\/i0.wp.com\/www.seattlemediamaven.com\/wp-content\/uploads\/2014\/04\/Videopercentad-share-difference-from-U.S.-Average.jpg?w=423 423w, https:\/\/i0.wp.com\/www.seattlemediamaven.com\/wp-content\/uploads\/2014\/04\/Videopercentad-share-difference-from-U.S.-Average.jpg?resize=300%2C251 300w\" sizes=\"(max-width: 423px) 100vw, 423px\" data-recalc-dims=\"1\"><\/a> \nIn a March 2014 sur\u00advey con\u00adduct\u00aded by Amer\u00adi\u00adcan Opin\u00adion Research (AOR<\/span>) on behalf of The Seat\u00adtle Times, 87% of local online users access the Inter\u00adnet dur\u00ading the aver\u00adage week and 66% dai\u00adly. The study con\u00adclud\u00aded that catch\u00ading up with news and infor\u00adma\u00adtion is the pri\u00adma\u00adry rea\u00adson for going online in this mar\u00adket, with watch\u00ading videos a strong (and grow\u00ading) sec\u00adond and email\u00ading a link or video third. Com\u00ading in at the 6th<\/sup> posi\u00adtion is view\u00ading pho\u00adto gal\u00adleries, which almost always is pre\u00adced\u00aded by a video ad. That pret\u00adty much reflects the nation\u00adal trends.<\/p>\n<h2><a href=\"https:\/\/i0.wp.com\/www.seattlemediamaven.com\/wp-content\/uploads\/2014\/04\/AOR-Study-on-why-go-online.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-936\" src=\"https:\/\/i0.wp.com\/www.seattlemediamaven.com\/wp-content\/uploads\/2014\/04\/AOR-Study-on-why-go-online.jpg?resize=541%2C291\" alt=\"Why people go online\" width=\"541\" height=\"291\" srcset=\"https:\/\/i0.wp.com\/www.seattlemediamaven.com\/wp-content\/uploads\/2014\/04\/AOR-Study-on-why-go-online.jpg?w=914 914w, https:\/\/i0.wp.com\/www.seattlemediamaven.com\/wp-content\/uploads\/2014\/04\/AOR-Study-on-why-go-online.jpg?resize=300%2C161 300w, https:\/\/i0.wp.com\/www.seattlemediamaven.com\/wp-content\/uploads\/2014\/04\/AOR-Study-on-why-go-online.jpg?resize=900%2C484 900w\" sizes=\"(max-width: 541px) 100vw, 541px\" data-recalc-dims=\"1\"><\/a> \nBe the customer<\/h2>\nIf noth\u00ading else is appar\u00adent from the rapid\u00adly evolv\u00ading world of visu\u00adal and video engage\u00adment, it is abun\u00addant\u00adly clear that tra\u00addi\u00adtion\u00adal mar\u00adket\u00ading efforts are not enough to stay com\u00adpet\u00adi\u00adtive. Mar\u00adket\u00ading no longer is some\u00adthing you push at a cus\u00adtomer; it\u2019s some\u00adthing you do with them and that requires putting your\u00adself in their shoes. Video will cer\u00adtain\u00adly help you con\u00adnect at that level.<\/p>\nSo much is hap\u00adpen\u00ading in the video realm right now, it is dif\u00adfi\u00adcult to keep pace with all the changes and announce\u00adments. In research\u00ading this post, I was tak\u00aden in a new direc\u00adtion dai\u00adly, if not hourly(!) and I expect even more news will tran\u00adspire before I pub\u00adlish it. Not every plat\u00adform or option will be right, but spend\u00ading the time to find the visu\u00adal angle to your busi\u00adness\u2019 sto\u00adry and exper\u00adi\u00adment\u00ading with dif\u00adfer\u00adent con\u00adtent for\u00admats not only will add spark to an already strong mar\u00adket\u00ading strat\u00ade\u00adgy, but will boost aware\u00adness, engage\u00adment and, poten\u00adtial\u00adly, con\u00adver\u00adsions. Video is an easy route to cre\u00adat\u00ading buzz and the right cam\u00adpaign inte\u00adgrat\u00aded into your oth\u00ader mar\u00adket\u00ading efforts can quick\u00adly gen\u00ader\u00adate refer\u00adrals, friends, fans and followers.<\/p>\nHow about you? Is video adver\u00adtis\u00ading in your future? What ques\u00adtions do you need answered to become a believ\u00ader? Are you already a super\u00adstar at video pro\u00admo\u00adtion? Share your suc\u00adcess\u00ades in the com\u00adments sec\u00adtion below!<\/p>\n\u2666 \u2666 \u2666 \u2666 \u2666 \u2666<\/p>\nWe are eager to pro\u00advide you with the knowl\u00adedge and tools you need to nav\u00adi\u00adgate the Seat\u00adtle media mar\u00adket. If you have any ques\u00adtions, we encour\u00adage you to reach out; we\u2019ve got answers! Con\u00adtact us at seattlemediamaven@seattletimes.com<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"In a near per\u00adfect merg\u00ading of polar oppo\u00adsites, video and sta\u00adtis\u00adtics, Shut\u00adter\u00adstock, with data part\u00adner com\u00adScore and oth\u00aders, has cre\u00adat\u00aded a video info\u00adgraph\u00adic called \u201cShow Me Some\u00adthing\u201d that high\u00adlights the expo\u00adnen\u00adtial growth and engage\u00adment pow\u00ader of online video. Take a minute to watch the video; it\u2019s a com\u00adpelling sto\u00adry based most\u00adly on comScore\u2019s Video Metrix prod\u00aduct and\u2026<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[18,9,4,336,347,16,8,346],"tags":[349,350,365,352,369,364,355,368,353,354,358,357,366,361,367,343,130,351,360,359,363,362,428,433,348,356],"jetpack_publicize_connections":[],"yoast_head":"\n<title>Is Video Advertising the Key to Engagement? - SeattleMediaMaven<\/title>\n<meta name=\"description\" content=\"Video and video advertising is growing exponentially. 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