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Demographics Archives - SeattleMediaMaven

Category Archives: Demographics

Seattle’s curiosity and quirkiness highlighted in TV viewing choices

Written on December 16, 2015 by in Demographics, Generations, Media Planning and Buying, Rankings, TV

Seat­tle mar­ket #1 for Doc­u­men­tary view­ing and #2 for Sci­ence-Fic­tion If you are what you con­sume, then Seattle’s TV view­ing habits are total­ly in sync with its rep­u­ta­tion as a well-edu­­cat­ed and high-tech mec­ca. Accord­ing to the most recent Nielsen Scar­bor­ough Research Study, Seat­­tle-Taco­­ma ranks first among the top 15 mar­kets in the nation for…

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Engage Baby Boomers to Boost Your Bottom Line

Written on March 31, 2015 by in Consumer Behavior, Demographics, Generations, Purchasing Behavior, Retail Shopping

At the end of Decem­ber 2014 I wrote an arti­cle on the last Baby Boomers turn­ing 50. It doc­u­ment­ed the spend­ing pow­er and immense oppor­tu­ni­ty of this gen­er­a­tion, which is large­ly ignored by adver­tis­ers (only 10% of mar­ket­ing dol­lars tar­get this demo­graph­ic). A new report by the Fung Busi­ness Intel­li­gence Cen­tre reit­er­ates that the Baby Boomer…

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Youngest Baby Boomers Turn 50

Written on December 31, 2014 by in Consumer Behavior, Demographics, Generations, Media, Psychographics, Purchasing Behavior

Baby Boomers are the new 18–49! As of 11:59pm tonight, the last of the Baby Boomers turns 50! It seems only fit­ting that we end 2014 with a salute to those who make up more than one-third of the adult pop­u­la­tion in the Seat­tle mar­ket, and nation­al­ly con­trol approx­i­mate­ly 80% of per­son­al finan­cial assets, 60%…

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Holiday Favorite Clydesdales Put Out to Pasture as Budweiser Taps Younger Market

Written on December 2, 2014 by in Beverages, Consumer Behavior, Demographics, Media Planning and Buying, Purchasing Behavior

All tapped out Bud­weis­er is los­ing its mar­ket share among 21–27-year-old Mil­len­ni­als and its place on bar-tap line up to craft brews in many mar­kets. Accord­ing to a recent Wall Street Jour­nal arti­cle, some 44% of these cov­et­ed drinkers have nev­er tried Bud­weis­er. Bud Light took the top tap in Anheuser-Busch InBev NV’s prod­uct line-up…

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Seattle Media Spotlight: Classic Rock KZOK-FM

Written on July 29, 2014 by in Activities and Events Attended, Consumer Behavior, Demographics, Media, Media Planning and Buying, Politics and Voting, Psychographics, Purchasing Behavior, Radio, Rankings

Reel­ing in the Years: Clas­sic Rock and Seat­tle A life well-lived is a con­stant stream of “firsts,” some wel­come and exhil­a­rat­ing, and some not so wel­come and dis­qui­et­ing. The lat­ter includes the first time the music of your youth is referred to as “clas­sic rock.” Want your mind blown? The baby on the album cover…

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Where will all the KPTK-AM Listeners Go?

Written on January 3, 2013 by in Demographics, Media, Radio

After days of pan­icked spec­u­la­tion and a call-let­ter change to KFNQ in Novem­ber, CBS Radio offi­cial­ly announced the switch of KPTK-AM from a Pro­gres­sive Talk for­mat to a CBS Sports sta­tion (brand­ing it “The Fan”), effec­tive Jan­u­ary 1, 2013. This fol­lows the same for­mat switch (but to FOX Sports) that took place in Port­land, OR…

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KVI-AM Returns to Lucrative Conservative-Talk Roots

Written on September 4, 2012 by in Demographics, Radio

After spend­ing the past two years as first an Oldies sta­tion and then slid­ing back into a Lifestyle/Talk for­mat last Novem­ber, KVI-AM 570 has returned to its con­ser­v­a­tive roots. All the famil­iar con­ser­v­a­tive voic­es will be return­ing, includ­ing local polit­i­cal wonk John Carl­son who has spent the 20-month hia­tus on sis­ter sta­tion KOMO-AM. The line-up…

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It’s Time for Lesser Seattle to Find a New Small Town

Written on July 29, 2012 by in Activities and Events Attended, Demographics, Sports

Except for the World’s Fair in 1962, Less­er Seat­tle in all its short-sight­ed­­ness has dom­i­nat­ed the city’s vision, or lack there­of, when it comes to the big ideas. If the pro­posed Son­ics are­na falls vic­tim to the usu­al 15-min­utes-of-fame Sports naysay­ers, the hand­wringers who just can’t help them­selves and the often polit­i­cal­ly moti­vat­ed chest-thumpers, it…

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Seattle Media Spotlight: KISW-FM

Written on June 20, 2012 by in Activities and Events Attended, Consumer Behavior, Coupon Usage, Demographics, Media, Psychographics, Purchasing Behavior, Radio, Restaurants

                        Hard-work­ing, Blue-Col­lar KISW-FM Rocks Steady As I was watch­ing Rock of Ages at the movie the­ater, it brought to mind Seattle’s annu­al sum­mer duel between radio’s Active Rock and Soft Adult Con­tem­po­rary for­mats. The Spring Arbi­tron PPM rat­ings once again have KISW-FM and…

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Seattle Media News and Notes, February 2012

Written on April 8, 2012 by in Coupon Usage, Coupons/Deals, Demographics, Internet, Radio, Rankings, Social Media

Seat­tle warms up with KRWM-FM 106.9 in Feb­ru­ary PPM rat­ings I hope you weren’t hold­ing your breath over AM radio’s come­back when KOMO-AM took the top spot, and first-ever Arbi­tron PPM win, in Jan­u­ary. Its reign was cut short as the sta­tion dropped back to a more typ­i­cal #5 rank­ing in Feb­ru­ary with a 4.7.…

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