Seattle market #1 for Documentary viewing and #2 for Science-Fiction If you are what you consume, then Seattle’s TV viewing habits are totally in sync with its reputation as a well-educated and high-tech mecca. According to the most recent Nielsen Scarborough Research Study, Seattle-Tacoma ranks first among the top 15 markets in the nation for…
Category Archives: Demographics
Engage Baby Boomers to Boost Your Bottom Line
At the end of December 2014 I wrote an article on the last Baby Boomers turning 50. It documented the spending power and immense opportunity of this generation, which is largely ignored by advertisers (only 10% of marketing dollars target this demographic). A new report by the Fung Business Intelligence Centre reiterates that the Baby Boomer…
Youngest Baby Boomers Turn 50
Baby Boomers are the new 18–49! As of 11:59pm tonight, the last of the Baby Boomers turns 50! It seems only fitting that we end 2014 with a salute to those who make up more than one-third of the adult population in the Seattle market, and nationally control approximately 80% of personal financial assets, 60%…
Where will all the KPTK-AM Listeners Go?
After days of panicked speculation and a call-letter change to KFNQ in November, CBS Radio officially announced the switch of KPTK-AM from a Progressive Talk format to a CBS Sports station (branding it “The Fan”), effective January 1, 2013. This follows the same format switch (but to FOX Sports) that took place in Portland, OR…
KVI-AM Returns to Lucrative Conservative-Talk Roots
After spending the past two years as first an Oldies station and then sliding back into a Lifestyle/Talk format last November, KVI-AM 570 has returned to its conservative roots. All the familiar conservative voices will be returning, including local political wonk John Carlson who has spent the 20-month hiatus on sister station KOMO-AM. The line-up…
It’s Time for Lesser Seattle to Find a New Small Town
Except for the World’s Fair in 1962, Lesser Seattle in all its short-sightedness has dominated the city’s vision, or lack thereof, when it comes to the big ideas. If the proposed Sonics arena falls victim to the usual 15-minutes-of-fame Sports naysayers, the handwringers who just can’t help themselves and the often politically motivated chest-thumpers, it…
Seattle Media Spotlight: KISW-FM
Hard-working, Blue-Collar KISW-FM Rocks Steady As I was watching Rock of Ages at the movie theater, it brought to mind Seattle’s annual summer duel between radio’s Active Rock and Soft Adult Contemporary formats. The Spring Arbitron PPM ratings once again have KISW-FM and…
Seattle Media News and Notes, February 2012
Seattle warms up with KRWM-FM 106.9 in February PPM ratings I hope you weren’t holding your breath over AM radio’s comeback when KOMO-AM took the top spot, and first-ever Arbitron PPM win, in January. Its reign was cut short as the station dropped back to a more typical #5 ranking in February with a 4.7.…