Category Archives: Media Planning and Buying

Seattle’s curiosity and quirkiness highlighted in TV viewing choices

Seattle market #1 for Documentary viewing and #2 for Science-Fiction If you are what you consume, then Seattle’s TV viewing habits are totally in sync with its reputation as a well-educated and high-tech mecca. According to the most recent Nielsen Scarborough Research Study, Seattle-Tacoma ranks first among the top 15 markets in the nation for…

Holiday Favorite Clydesdales Put Out to Pasture as Budweiser Taps Younger Market

All tapped out Budweiser is losing its market share among 21-27-year-old Millennials and its place on bar-tap line up to craft brews in many markets. According to a recent Wall Street Journal article, some 44% of these coveted drinkers have never tried Budweiser. Bud Light took the top tap in Anheuser-Busch InBev NV’s product line-up…

Seattle Media Spotlight: Classic Rock KZOK-FM

Reeling in the Years: Classic Rock and Seattle A life well-lived is a constant stream of “firsts,” some welcome and exhilarating, and some not so welcome and disquieting. The latter includes the first time the music of your youth is referred to as “classic rock.” Want your mind blown? The baby on the album cover…

Seattle Media Economy Starts Year Strong

2013 was a year media companies were happy to have behind them. Fitful at best, most saw their revenues stall or decline. It was particularly so with Seattle media; by year end, ad spending was off 5.8% from 2012 with the most significant losses in, of all media, local spot television. One could almost hear…

Is Video Advertising the Key to Engagement?

In a near perfect merging of polar opposites, video and statistics, Shutterstock, with data partner comScore and others, has created a video infographic called “Show Me Something” that highlights the exponential growth and engagement power of online video. Take a minute to watch the video; it’s a compelling story based mostly on comScore’s Video Metrix product and…

Media Planning: A Legend, Slapdashery, Bandied Buys and An Offer to Help

The loss of a legend It was with great sadness that I learned of the recent passing of media research legend and mentor to many, Erwin Ephron. I never met Mr. Ephron, but hearing of his passing feels like I lost an admired colleague. I discovered his writings early in my career and later made…

March Madness: The Real Action is in Front of the TV Set

There are two things that signal the coming of the Seattle Spring – the blossoming of the cherry trees in the UW Quad and all the buzz surrounding March Madness and the NCAA Men’s Basketball Tournament. The Big Dance is the only sporting event that is directly credited with draining worker productivity. More than 140…