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TV Archives - SeattleMediaMaven

Category Archives: TV

Seattle’s curiosity and quirkiness highlighted in TV viewing choices

Written on December 16, 2015 by in Demographics, Generations, Media Planning and Buying, Rankings, TV

Seat­tle mar­ket #1 for Doc­u­men­tary view­ing and #2 for Sci­ence-Fic­tion If you are what you con­sume, then Seattle’s TV view­ing habits are total­ly in sync with its rep­u­ta­tion as a well-edu­­cat­ed and high-tech mec­ca. Accord­ing to the most recent Nielsen Scar­bor­ough Research Study, Seat­­tle-Taco­­ma ranks first among the top 15 mar­kets in the nation for…

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Seattle Media Economy Starts Year Strong

Written on June 26, 2014 by in Internet, Magazines, Media, Media Planning and Buying, Newspapers, Outdoor, Radio, Seattle Economy, Social Media, TV, Weeklies

2013 was a year media com­pa­nies were hap­py to have behind them. Fit­ful at best, most saw their rev­enues stall or decline. It was par­tic­u­lar­ly so with Seat­tle media; by year end, ad spend­ing was off 5.8% from 2012 with the most sig­nif­i­cant loss­es in, of all media, local spot tele­vi­sion. One could almost hear…

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Is Video Advertising the Key to Engagement?

Written on May 2, 2014 by in Consumer Behavior, Internet, Media, Media Planning and Buying, Mobile, Rankings, TV, Video

In a near per­fect merg­ing of polar oppo­sites, video and sta­tis­tics, Shut­ter­stock, with data part­ner com­Score and oth­ers, has cre­at­ed a video info­graph­ic called “Show Me Some­thing” that high­lights the expo­nen­tial growth and engage­ment pow­er of online video. Take a minute to watch the video; it’s a com­pelling sto­ry based most­ly on comScore’s Video Metrix prod­uct and…

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Politics Not As Usual

Written on January 2, 2013 by in Politics and Voting, Radio, TV

If you watched any TV at all pri­or to the Novem­ber elec­tion, this news might be astound­ing to you: Accord­ing to a recent Mar­ket Pro­file from Media Life Mag­a­zine, tele­vi­sion polit­i­cal adver­tis­ing was down in the Seat­tle mar­ket in 2012 – almost 25% from the antic­i­pat­ed $45 mil­lion expect­ed. While it appeared the air­waves were…

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