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TV Archives - SeattleMediaMaven

Category Archives: TV

Seattle’s curiosity and quirkiness highlighted in TV viewing choices

Seat­tle mar­ket #1 for Doc­u­men­tary view­ing and #2 for Sci­ence-Fic­tion If you are what you con­sume, then Seattle’s TV view­ing habits are total­ly in sync with its rep­u­ta­tion as a well-edu­­cat­ed and high-tech mec­ca. Accord­ing to the most recent Nielsen Scar­bor­ough Research Study, Seat­­tle-Taco­­ma ranks first among the top 15 mar­kets in the nation for…


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Seattle Media Economy Starts Year Strong

2013 was a year media com­pa­nies were hap­py to have behind them. Fit­ful at best, most saw their rev­enues stall or decline. It was par­tic­u­lar­ly so with Seat­tle media; by year end, ad spend­ing was off 5.8% from 2012 with the most sig­nif­i­cant loss­es in, of all media, local spot tele­vi­sion. One could almost hear…


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Is Video Advertising the Key to Engagement?

In a near per­fect merg­ing of polar oppo­sites, video and sta­tis­tics, Shut­ter­stock, with data part­ner com­Score and oth­ers, has cre­at­ed a video info­graph­ic called “Show Me Some­thing” that high­lights the expo­nen­tial growth and engage­ment pow­er of online video. Take a minute to watch the video; it’s a com­pelling sto­ry based most­ly on comScore’s Video Metrix prod­uct and…


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Politics Not As Usual

If you watched any TV at all pri­or to the Novem­ber elec­tion, this news might be astound­ing to you: Accord­ing to a recent Mar­ket Pro­file from Media Life Mag­a­zine, tele­vi­sion polit­i­cal adver­tis­ing was down in the Seat­tle mar­ket in 2012 – almost 25% from the antic­i­pat­ed $45 mil­lion expect­ed. While it appeared the air­waves were…


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