Category Archives: TV

Seattle’s curiosity and quirkiness highlighted in TV viewing choices

Seattle market #1 for Documentary viewing and #2 for Science-Fiction If you are what you consume, then Seattle’s TV viewing habits are totally in sync with its reputation as a well-educated and high-tech mecca. According to the most recent Nielsen Scarborough Research Study, Seattle-Tacoma ranks first among the top 15 markets in the nation for…

Seattle Media Economy Starts Year Strong

2013 was a year media companies were happy to have behind them. Fitful at best, most saw their revenues stall or decline. It was particularly so with Seattle media; by year end, ad spending was off 5.8% from 2012 with the most significant losses in, of all media, local spot television. One could almost hear…

Is Video Advertising the Key to Engagement?

In a near perfect merging of polar opposites, video and statistics, Shutterstock, with data partner comScore and others, has created a video infographic called “Show Me Something” that highlights the exponential growth and engagement power of online video. Take a minute to watch the video; it’s a compelling story based mostly on comScore’s Video Metrix product and…

Politics Not As Usual

If you watched any TV at all prior to the November election, this news might be astounding to you: According to a recent Market Profile from Media Life Magazine, television political advertising was down in the Seattle market in 2012 – almost 25% from the anticipated $45 million expected. While it appeared the airwaves were…