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SeattleMediaMaven - Understanding the Seattle Market and the Media That Deliver It

Seattle Market Digest: Keeping up with Seattle

Seattle market digestOppor­tu­ni­ties come to those in the know, but keep­ing up can be a daunt­ing endeav­or. The red-hot Seat­tle econ­o­my only adds to the chal­lenge. To the rescue:

Seattle Market Digest

The Seat­tle Mar­ket Digest is a month­ly com­pi­la­tion of the ups and downs and com­ings and goings in greater Seattle’s retail, trav­el, real-estate devel­op­ment and hous­ing mar­kets, includ­ing the lat­est stats on labor, and how they all impact the local economy.

It’s everything you need to know in one tidy little package.

The infor­ma­tion is curat­ed by Steve Fuller, Seat­tle Times Research Ana­lyst, from busi­ness news cov­er­age in the Seat­tle Times and oth­er high­ly respect­ed local media, with a syn­op­sis and links pro­vid­ed. It’s com­pre­hen­sive, yet quick and easy to digest so you can influ­ence out­comes, astound your friends and cowork­ers and become your company’s go-to guru on the Seat­tle mar­ket. Click on the link and check out the lat­est issue of Seat­tle Mar­ket Digest and while you are there, sign up for email deliv­ery of future issues. There’s only one of you, but this will make it look like you have an army of min­ions! Start the new year off by mak­ing your­self smarter and more effec­tive. It’s an oppor­tu­ni­ty you can’t afford to miss!

♦ ♦ ♦ ♦ ♦ ♦

Seat­tle Media Maven is open to your sug­ges­tions for con­tent and always wel­comes tips, feed­back, ques­tions – what­ever is on your mind about the Seat­tle mar­ket and the media that serve it! Use the Com­ments box below or email us at seattlemediamaven@seattletimes.com.

 

 

Seattle’s curiosity and quirkiness highlighted in TV viewing choices

Seat­tle mar­ket #1 for Doc­u­men­tary view­ing and #2 for Sci­ence-Fic­tion If you are what you con­sume, then Seattle’s TV view­ing habits are total­ly in sync with its rep­u­ta­tion as a well-edu­­cat­ed and high-tech mec­ca. Accord­ing to the most recent Nielsen Scar­bor­ough Research Study, Seat­­tle-Taco­­ma ranks first among the top 15 mar­kets in the nation for…


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Engage Baby Boomers to Boost Your Bottom Line


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At the end of Decem­ber 2014 I wrote an arti­cle on the last Baby Boomers turn­ing 50. It doc­u­ment­ed the spend­ing pow­er and immense oppor­tu­ni­ty of this gen­er­a­tion, which is large­ly ignored by adver­tis­ers (only 10% of mar­ket­ing dol­lars tar­get this demo­graph­ic). A new report by the Fung Busi­ness Intel­li­gence Cen­tre reit­er­ates that the Baby Boomer…


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Youngest Baby Boomers Turn 50

Baby Boomers are the new 18–49! As of 11:59pm tonight, the last of the Baby Boomers turns 50! It seems only fit­ting that we end 2014 with a salute to those who make up more than one-third of the adult pop­u­la­tion in the Seat­tle mar­ket, and nation­al­ly con­trol approx­i­mate­ly 80% of per­son­al finan­cial assets, 60%…


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Holiday Favorite Clydesdales Put Out to Pasture as Budweiser Taps Younger Market

All tapped out Bud­weis­er is los­ing its mar­ket share among 21–27-year-old Mil­len­ni­als and its place on bar-tap line up to craft brews in many mar­kets. Accord­ing to a recent Wall Street Jour­nal arti­cle, some 44% of these cov­et­ed drinkers have nev­er tried Bud­weis­er. Bud Light took the top tap in Anheuser-Busch InBev NV’s prod­uct line-up…


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Top 10 Media for Reaching Seattle’s Registered Voters


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Seems quite a few of the market’s reg­is­tered vot­ers for­got to show up at the polls for the pri­ma­ry. That leaves a num­ber of races in a dead heat. If you are tasked at get­ting the word out to vot­ers about your can­di­date or ini­tia­tive, or just curi­ous how polit­i­cal lean­ing trans­lates to media preferences,…


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Seattle Media Spotlight: Classic Rock KZOK-FM


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Reel­ing in the Years: Clas­sic Rock and Seat­tle A life well-lived is a con­stant stream of “firsts,” some wel­come and exhil­a­rat­ing, and some not so wel­come and dis­qui­et­ing. The lat­ter includes the first time the music of your youth is referred to as “clas­sic rock.” Want your mind blown? The baby on the album cover…


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Seattle Media Economy Starts Year Strong


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2013 was a year media com­pa­nies were hap­py to have behind them. Fit­ful at best, most saw their rev­enues stall or decline. It was par­tic­u­lar­ly so with Seat­tle media; by year end, ad spend­ing was off 5.8% from 2012 with the most sig­nif­i­cant loss­es in, of all media, local spot tele­vi­sion. One could almost hear…


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Is Video Advertising the Key to Engagement?


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In a near per­fect merg­ing of polar oppo­sites, video and sta­tis­tics, Shut­ter­stock, with data part­ner com­Score and oth­ers, has cre­at­ed a video info­graph­ic called “Show Me Some­thing” that high­lights the expo­nen­tial growth and engage­ment pow­er of online video. Take a minute to watch the video; it’s a com­pelling sto­ry based most­ly on comScore’s Video Metrix prod­uct and…


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Seattle Seahawks Super Bowl Afterglow: BOOMtown


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In the sum­mer of 2012, at the height of the pos­si­bil­i­ty of a return of an NBA bas­ket­ball team to the Seat­tle mar­ket, I sug­gest­ed the city need­ed to quit focus­ing on the chal­lenges that come with build­ing a new are­na (and NBA and NHL fran­chis­es) and open its vision­ary eyes to the oppor­tu­ni­ties and…


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