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SeattleMediaMaven - Understanding the Seattle Market and the Media That Deliver It

Seattle Market Digest: Keeping up with Seattle

Written on January 7, 2016 by in Seattle Economy, Seattle Market Review

Seattle market digestOppor­tu­ni­ties come to those in the know, but keep­ing up can be a daunt­ing endeav­or. The red-hot Seat­tle econ­o­my only adds to the chal­lenge. To the rescue:

Seattle Market Digest

The Seat­tle Mar­ket Digest is a month­ly com­pi­la­tion of the ups and downs and com­ings and goings in greater Seattle’s retail, trav­el, real-estate devel­op­ment and hous­ing mar­kets, includ­ing the lat­est stats on labor, and how they all impact the local economy.

It’s everything you need to know in one tidy little package.

The infor­ma­tion is curat­ed by Steve Fuller, Seat­tle Times Research Ana­lyst, from busi­ness news cov­er­age in the Seat­tle Times and oth­er high­ly respect­ed local media, with a syn­op­sis and links pro­vid­ed. It’s com­pre­hen­sive, yet quick and easy to digest so you can influ­ence out­comes, astound your friends and cowork­ers and become your company’s go-to guru on the Seat­tle mar­ket. Click on the link and check out the lat­est issue of Seat­tle Mar­ket Digest and while you are there, sign up for email deliv­ery of future issues. There’s only one of you, but this will make it look like you have an army of min­ions! Start the new year off by mak­ing your­self smarter and more effec­tive. It’s an oppor­tu­ni­ty you can’t afford to miss!

♦ ♦ ♦ ♦ ♦ ♦

Seat­tle Media Maven is open to your sug­ges­tions for con­tent and always wel­comes tips, feed­back, ques­tions – what­ever is on your mind about the Seat­tle mar­ket and the media that serve it! Use the Com­ments box below or email us at seattlemediamaven@seattletimes.com.

 

 

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Seattle’s curiosity and quirkiness highlighted in TV viewing choices

Written on December 16, 2015 by in Demographics, Generations, Media Planning and Buying, Rankings, TV

Seat­tle mar­ket #1 for Doc­u­men­tary view­ing and #2 for Sci­ence-Fic­tion If you are what you con­sume, then Seattle’s TV view­ing habits are total­ly in sync with its rep­u­ta­tion as a well-edu­­cat­ed and high-tech mec­ca. Accord­ing to the most recent Nielsen Scar­bor­ough Research Study, Seat­­tle-Taco­­ma ranks first among the top 15 mar­kets in the nation for…

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Engage Baby Boomers to Boost Your Bottom Line

Written on March 31, 2015 by in Consumer Behavior, Demographics, Generations, Purchasing Behavior, Retail Shopping

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At the end of Decem­ber 2014 I wrote an arti­cle on the last Baby Boomers turn­ing 50. It doc­u­ment­ed the spend­ing pow­er and immense oppor­tu­ni­ty of this gen­er­a­tion, which is large­ly ignored by adver­tis­ers (only 10% of mar­ket­ing dol­lars tar­get this demo­graph­ic). A new report by the Fung Busi­ness Intel­li­gence Cen­tre reit­er­ates that the Baby Boomer…

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Youngest Baby Boomers Turn 50

Written on December 31, 2014 by in Consumer Behavior, Demographics, Generations, Media, Psychographics, Purchasing Behavior

Baby Boomers are the new 18–49! As of 11:59pm tonight, the last of the Baby Boomers turns 50! It seems only fit­ting that we end 2014 with a salute to those who make up more than one-third of the adult pop­u­la­tion in the Seat­tle mar­ket, and nation­al­ly con­trol approx­i­mate­ly 80% of per­son­al finan­cial assets, 60%…

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Holiday Favorite Clydesdales Put Out to Pasture as Budweiser Taps Younger Market

Written on December 2, 2014 by in Beverages, Consumer Behavior, Demographics, Media Planning and Buying, Purchasing Behavior

All tapped out Bud­weis­er is los­ing its mar­ket share among 21–27-year-old Mil­len­ni­als and its place on bar-tap line up to craft brews in many mar­kets. Accord­ing to a recent Wall Street Jour­nal arti­cle, some 44% of these cov­et­ed drinkers have nev­er tried Bud­weis­er. Bud Light took the top tap in Anheuser-Busch InBev NV’s prod­uct line-up…

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Top 10 Media for Reaching Seattle’s Registered Voters

Written on September 9, 2014 by in Media, Politics and Voting

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Seems quite a few of the market’s reg­is­tered vot­ers for­got to show up at the polls for the pri­ma­ry. That leaves a num­ber of races in a dead heat. If you are tasked at get­ting the word out to vot­ers about your can­di­date or ini­tia­tive, or just curi­ous how polit­i­cal lean­ing trans­lates to media preferences,…

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Seattle Media Spotlight: Classic Rock KZOK-FM

Written on July 29, 2014 by in Activities and Events Attended, Consumer Behavior, Demographics, Media, Media Planning and Buying, Politics and Voting, Psychographics, Purchasing Behavior, Radio, Rankings

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Reel­ing in the Years: Clas­sic Rock and Seat­tle A life well-lived is a con­stant stream of “firsts,” some wel­come and exhil­a­rat­ing, and some not so wel­come and dis­qui­et­ing. The lat­ter includes the first time the music of your youth is referred to as “clas­sic rock.” Want your mind blown? The baby on the album cover…

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Seattle Media Economy Starts Year Strong

Written on June 26, 2014 by in Internet, Magazines, Media, Media Planning and Buying, Newspapers, Outdoor, Radio, Seattle Economy, Social Media, TV, Weeklies

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2013 was a year media com­pa­nies were hap­py to have behind them. Fit­ful at best, most saw their rev­enues stall or decline. It was par­tic­u­lar­ly so with Seat­tle media; by year end, ad spend­ing was off 5.8% from 2012 with the most sig­nif­i­cant loss­es in, of all media, local spot tele­vi­sion. One could almost hear…

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Is Video Advertising the Key to Engagement?

Written on May 2, 2014 by in Consumer Behavior, Internet, Media, Media Planning and Buying, Mobile, Rankings, TV, Video

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In a near per­fect merg­ing of polar oppo­sites, video and sta­tis­tics, Shut­ter­stock, with data part­ner com­Score and oth­ers, has cre­at­ed a video info­graph­ic called “Show Me Some­thing” that high­lights the expo­nen­tial growth and engage­ment pow­er of online video. Take a minute to watch the video; it’s a com­pelling sto­ry based most­ly on comScore’s Video Metrix prod­uct and…

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Seattle Seahawks Super Bowl Afterglow: BOOMtown

Written on February 28, 2014 by in Media, Seattle Economy, Sports

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In the sum­mer of 2012, at the height of the pos­si­bil­i­ty of a return of an NBA bas­ket­ball team to the Seat­tle mar­ket, I sug­gest­ed the city need­ed to quit focus­ing on the chal­lenges that come with build­ing a new are­na (and NBA and NHL fran­chis­es) and open its vision­ary eyes to the oppor­tu­ni­ties and…

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