Seattle warms up with KRWM-FM 106.9 in February PPM ratings I hope you weren’t holding your breath over AM radio’s comeback when KOMO-AM took the top spot, and first-ever Arbitron PPM win, in January. Its reign was cut short as the station dropped back to a more typical #5 ranking in February with a 4.7.…
Category Archives: Consumer Behavior
Reaching Seattle’s Elusive 18–24 Year-old Consumers and Voters
As long as I have been in this business, the holy grail of media targets has been the youngest of adults. This occurs mostly as their reach plays out in television ratings where the big brands want to establish loyalty before this target’s first independent consumer decisions, and generally happens at the exclusion of other…
New Year Resolutions for the Seattle Market
It’s 2012 — have you broken your New Year’s resolutions yet? General consensus holds that resolutions are easier to keep when you enlist others to support your aspirations. So in the spirit of a cooperative, mutually successful new year, I’m piggy-backing on Scarborough’s “Don’t Drop the Ball on these New Year’s Resolutions” national infographic to…
Emerald City Sprouts Super Green Adults
Photo composite by Scarborough Research According to a recent Scarborough Research Report, All About the Super Greenies, Seattle ranks second only to San Francisco for adults who engage in 10 or more eco-friendly activities on a regular basis. Portland, OR and San Diego are tied for third. Not Your Typical Tree Huggers Super Greenies, as Scarborough…
Marketing to Seattle Mariners Fans (Part 2)
If you build it, who will come? In Part 1 of Marketing to the Seattle Mariners fans, we covered everything from attendance, to the economy and the price of beer. Today we are going to take a look at why you might want to stay in touch with these fans year round and what media cover…
Seattle Mariners still a hit with market adults
Photo by Phil Snyder I’ve been tossing around which topic to tackle first as my opening post in the Seattle Media Maven blog. I received the sign this past week when Amazon announced The Art of Fielding, a bewitching, baseball-themed first novel by Chad Harbach, as the best book of the year. Add to that…