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Consumer Behavior Archives - Page 2 of 2 - SeattleMediaMaven

Category Archives: Consumer Behavior

Seattle Media News and Notes, February 2012

Written on April 8, 2012 by in Coupon Usage, Coupons/Deals, Demographics, Internet, Radio, Rankings, Social Media

Seat­tle warms up with KRWM-FM 106.9 in Feb­ru­ary PPM rat­ings I hope you weren’t hold­ing your breath over AM radio’s come­back when KOMO-AM took the top spot, and first-ever Arbi­tron PPM win, in Jan­u­ary. Its reign was cut short as the sta­tion dropped back to a more typ­i­cal #5 rank­ing in Feb­ru­ary with a 4.7.…

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March Madness: The Real Action is in Front of the TV Set

Written on March 22, 2012 by in Activities and Events Attended, Consumer Behavior, Demographics, Generations, Media, Media Planning and Buying, One Day in Seattle, Politics and Voting, Sports

There are two things that sig­nal the com­ing of the Seat­tle Spring – the blos­som­ing of the cher­ry trees in the UW Quad and all the buzz sur­round­ing March Mad­ness and the NCAA Men’s Bas­ket­ball Tour­na­ment. The Big Dance is the only sport­ing event that is direct­ly cred­it­ed with drain­ing work­er pro­duc­tiv­i­ty. More than 140…

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Reaching Seattle’s Elusive 18–24 Year-old Consumers and Voters

Written on February 20, 2012 by in Demographics, Generations, Media, One Day in Seattle, Politics and Voting

As long as I have been in this busi­ness, the holy grail of media tar­gets has been the youngest of adults. This occurs most­ly as their reach plays out in tele­vi­sion rat­ings where the big brands want to estab­lish loy­al­ty before this target’s first inde­pen­dent con­sumer deci­sions, and gen­er­al­ly hap­pens at the exclu­sion of other…

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New Year Resolutions for the Seattle Market

Written on January 2, 2012 by in Banking and Financial, Consumer Behavior, Demographics, Environment, Generations, Politics and Voting, Technology

It’s 2012 — have you bro­ken your New Year’s res­o­lu­tions yet? Gen­er­al con­sen­sus holds that res­o­lu­tions are eas­i­er to keep when you enlist oth­ers to sup­port your aspi­ra­tions. So in the spir­it of a coop­er­a­tive, mutu­al­ly suc­cess­ful new year, I’m pig­­gy-back­­ing on Scarborough’s “Don’t Drop the Ball on these New Year’s Res­o­lu­tions” nation­al info­graph­ic to…

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Emerald City Sprouts Super Green Adults

Written on December 5, 2011 by in Consumer Behavior, Environment, Media, One Day in Seattle, Politics and Voting, Rankings

Pho­to com­pos­ite by Scar­bor­ough Research Accord­ing to a recent Scar­bor­ough Research Report, All About the Super Gree­nies, Seat­tle ranks sec­ond only to San Fran­cis­co for adults who engage in 10 or more eco-friend­­ly activ­i­ties on a reg­u­lar basis. Port­land, OR and San Diego are tied for third. Not Your Typ­i­cal Tree Hug­gers Super Gree­nies, as Scarborough…

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Marketing to Seattle Mariners Fans (Part 2)

Written on November 21, 2011 by in Activities and Events Attended, Media, One Day in Seattle, Sports

If you build it, who will come? In Part 1 of  Mar­ket­ing to the Seat­tle Mariners fans, we cov­ered every­thing from atten­dance, to the econ­o­my and the price of beer. Today we are going to take a look at why you might want to stay in touch with these fans year round and what media cover…

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Seattle Mariners still a hit with market adults

Written on November 18, 2011 by in Activities and Events Attended, Sports

Pho­to by Phil Sny­der I’ve been toss­ing around which top­ic to tack­le first as my open­ing post in the Seat­tle Media Maven blog. I received the sign this past week when Ama­zon announced The Art of Field­ing, a bewitch­ing, base­ball-themed first nov­el by Chad Har­bach, as the best book of the year. Add to that…

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