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Consumer Behavior Archives - Page 2 of 2 - SeattleMediaMaven

Category Archives: Consumer Behavior

Seattle Media News and Notes, February 2012

Seat­tle warms up with KRWM-FM 106.9 in Feb­ru­ary PPM rat­ings I hope you weren’t hold­ing your breath over AM radio’s come­back when KOMO-AM took the top spot, and first-ever Arbi­tron PPM win, in Jan­u­ary. Its reign was cut short as the sta­tion dropped back to a more typ­i­cal #5 rank­ing in Feb­ru­ary with a 4.7.…


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March Madness: The Real Action is in Front of the TV Set

There are two things that sig­nal the com­ing of the Seat­tle Spring – the blos­som­ing of the cher­ry trees in the UW Quad and all the buzz sur­round­ing March Mad­ness and the NCAA Men’s Bas­ket­ball Tour­na­ment. The Big Dance is the only sport­ing event that is direct­ly cred­it­ed with drain­ing work­er pro­duc­tiv­i­ty. More than 140…


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Reaching Seattle’s Elusive 18–24 Year-old Consumers and Voters

As long as I have been in this busi­ness, the holy grail of media tar­gets has been the youngest of adults. This occurs most­ly as their reach plays out in tele­vi­sion rat­ings where the big brands want to estab­lish loy­al­ty before this target’s first inde­pen­dent con­sumer deci­sions, and gen­er­al­ly hap­pens at the exclu­sion of oth­er…


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New Year Resolutions for the Seattle Market

It’s 2012 — have you bro­ken your New Year’s res­o­lu­tions yet? Gen­er­al con­sen­sus holds that res­o­lu­tions are eas­i­er to keep when you enlist oth­ers to sup­port your aspi­ra­tions. So in the spir­it of a coop­er­a­tive, mutu­al­ly suc­cess­ful new year, I’m pig­­gy-back­­ing on Scarborough’s “Don’t Drop the Ball on these New Year’s Res­o­lu­tions” nation­al info­graph­ic to…


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Emerald City Sprouts Super Green Adults

Pho­to com­pos­ite by Scar­bor­ough Research Accord­ing to a recent Scar­bor­ough Research Report, All About the Super Gree­nies, Seat­tle ranks sec­ond only to San Fran­cis­co for adults who engage in 10 or more eco-friend­­ly activ­i­ties on a reg­u­lar basis. Port­land, OR and San Diego are tied for third. Not Your Typ­i­cal Tree Hug­gers Super Gree­nies, as…


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Marketing to Seattle Mariners Fans (Part 2)

If you build it, who will come? In Part 1 of  Mar­ket­ing to the Seat­tle Mariners fans, we cov­ered every­thing from atten­dance, to the econ­o­my and the price of beer. Today we are going to take a look at why you might want to stay in touch with these fans year round and what media…


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Seattle Mariners still a hit with market adults

Pho­to by Phil Sny­der I’ve been toss­ing around which top­ic to tack­le first as my open­ing post in the Seat­tle Media Maven blog. I received the sign this past week when Ama­zon announced The Art of Field­ing, a bewitch­ing, base­ball-themed first nov­el by Chad Har­bach, as the best book of the year. Add to that…


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