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Media Archives - Page 2 of 3 - SeattleMediaMaven

Category Archives: Media

Where will all the KPTK-AM Listeners Go?

After days of pan­icked spec­u­la­tion and a call-let­ter change to KFNQ in Novem­ber, CBS Radio offi­cial­ly announced the switch of KPTK-AM from a Pro­gres­sive Talk for­mat to a CBS Sports sta­tion (brand­ing it “The Fan”), effec­tive Jan­u­ary 1, 2013. This fol­lows the same for­mat switch (but to FOX Sports) that took place in Port­land, OR


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Politics Not As Usual

If you watched any TV at all pri­or to the Novem­ber elec­tion, this news might be astound­ing to you: Accord­ing to a recent Mar­ket Pro­file from Media Life Mag­a­zine, tele­vi­sion polit­i­cal adver­tis­ing was down in the Seat­tle mar­ket in 2012 – almost 25% from the antic­i­pat­ed $45 mil­lion expect­ed. While it appeared the air­waves were…


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Revving up for a Recovery: Seattle Market Review, October 2012

There is a lot going on in and around the mar­ket that the­o­ret­i­cal­ly is posi­tion­ing it to go full throt­tle once we get a go sig­nal on the recov­ery. While we wait, the Seat­tle mar­ket con­tin­ues to sput­ter along, look­ing one minute like the lead car and the next as run­ning on fumes. As not­ed…


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KVI-AM Returns to Lucrative Conservative-Talk Roots

After spend­ing the past two years as first an Oldies sta­tion and then slid­ing back into a Lifestyle/Talk for­mat last Novem­ber, KVI-AM 570 has returned to its con­ser­v­a­tive roots. All the famil­iar con­ser­v­a­tive voic­es will be return­ing, includ­ing local polit­i­cal wonk John Carl­son who has spent the 20-month hia­tus on sis­ter sta­tion KOMO-AM. The line-up…


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Seattle Media Spotlight: KISW-FM

                        Hard-work­ing, Blue-Col­lar KISW-FM Rocks Steady As I was watch­ing Rock of Ages at the movie the­ater, it brought to mind Seattle’s annu­al sum­mer duel between radio’s Active Rock and Soft Adult Con­tem­po­rary for­mats. The Spring Arbi­tron PPM rat­ings once again have KISW-FM and…


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Seattle Media News and Notes, February 2012

Seat­tle warms up with KRWM-FM 106.9 in Feb­ru­ary PPM rat­ings I hope you weren’t hold­ing your breath over AM radio’s come­back when KOMO-AM took the top spot, and first-ever Arbi­tron PPM win, in Jan­u­ary. Its reign was cut short as the sta­tion dropped back to a more typ­i­cal #5 rank­ing in Feb­ru­ary with a 4.7.…


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The Seattle Times Ranks Among the Nation’s Most Influential Media Outlets

In Jan­u­ary, The Seat­tle Times ranked among the nation’s 15 most influ­en­tial media out­lets in Forbes’ Media Map: Who’s Read­ing What and Where. The map, which is updat­ed month­ly, is com­piled from data on mil­lions of Bit.ly-tracked Web clicks to find the nation’s most influ­en­tial media out­lets. While it takes more than a few wide­ly…


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March Madness: The Real Action is in Front of the TV Set

There are two things that sig­nal the com­ing of the Seat­tle Spring – the blos­som­ing of the cher­ry trees in the UW Quad and all the buzz sur­round­ing March Mad­ness and the NCAA Men’s Bas­ket­ball Tour­na­ment. The Big Dance is the only sport­ing event that is direct­ly cred­it­ed with drain­ing work­er pro­duc­tiv­i­ty. More than 140…


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Seattle Media News and Notes

KOMO-AM Takes First Place in the Jan­u­ary PPM rat­ings Fish­er Broad­cast­ing’s news/talk for­mat KOMO-AM eked out its first-ever Arbi­tron PPM win in Jan­u­ary with a 6% share. It’s been years since an AM sta­tion took the top spot. Rival news/talk for­mat KIRO-FM was only 0.1 of a share behind. Ever strong non-com­mer­­cial sta­tion KUOW-FM (NPR/Talk)…


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Reaching Seattle’s Elusive 18–24 Year-old Consumers and Voters

As long as I have been in this busi­ness, the holy grail of media tar­gets has been the youngest of adults. This occurs most­ly as their reach plays out in tele­vi­sion rat­ings where the big brands want to estab­lish loy­al­ty before this target’s first inde­pen­dent con­sumer deci­sions, and gen­er­al­ly hap­pens at the exclu­sion of oth­er…


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