After days of panicked speculation and a call-letter change to KFNQ in November, CBS Radio officially announced the switch of KPTK-AM from a Progressive Talk format to a CBS Sports station (branding it “The Fan”), effective January 1, 2013. This follows the same format switch (but to FOX Sports) that took place in Portland, OR…
Category Archives: Media
Politics Not As Usual
If you watched any TV at all prior to the November election, this news might be astounding to you: According to a recent Market Profile from Media Life Magazine, television political advertising was down in the Seattle market in 2012 – almost 25% from the anticipated $45 million expected. While it appeared the airwaves were…
Revving up for a Recovery: Seattle Market Review, October 2012
There is a lot going on in and around the market that theoretically is positioning it to go full throttle once we get a go signal on the recovery. While we wait, the Seattle market continues to sputter along, looking one minute like the lead car and the next as running on fumes. As noted in…
KVI-AM Returns to Lucrative Conservative-Talk Roots
After spending the past two years as first an Oldies station and then sliding back into a Lifestyle/Talk format last November, KVI-AM 570 has returned to its conservative roots. All the familiar conservative voices will be returning, including local political wonk John Carlson who has spent the 20-month hiatus on sister station KOMO-AM. The line-up…
Seattle Media Spotlight: KISW-FM
Hard-working, Blue-Collar KISW-FM Rocks Steady As I was watching Rock of Ages at the movie theater, it brought to mind Seattle’s annual summer duel between radio’s Active Rock and Soft Adult Contemporary formats. The Spring Arbitron PPM ratings once again have KISW-FM and…
Seattle Media News and Notes, February 2012
Seattle warms up with KRWM-FM 106.9 in February PPM ratings I hope you weren’t holding your breath over AM radio’s comeback when KOMO-AM took the top spot, and first-ever Arbitron PPM win, in January. Its reign was cut short as the station dropped back to a more typical #5 ranking in February with a 4.7.…
The Seattle Times Ranks Among the Nation’s Most Influential Media Outlets
In January, The Seattle Times ranked among the nation’s 15 most influential media outlets in Forbes’ Media Map: Who’s Reading What and Where. The map, which is updated monthly, is compiled from data on millions of Bit.ly-tracked Web clicks to find the nation’s most influential media outlets. While it takes more than a few widely…
Seattle Media News and Notes
KOMO-AM Takes First Place in the January PPM ratings Fisher Broadcasting’s news/talk format KOMO-AM eked out its first-ever Arbitron PPM win in January with a 6% share. It’s been years since an AM station took the top spot. Rival news/talk format KIRO-FM was only 0.1 of a share behind. Ever strong non-commercial station KUOW-FM (NPR/Talk)…
Reaching Seattle’s Elusive 18–24 Year-old Consumers and Voters
As long as I have been in this business, the holy grail of media targets has been the youngest of adults. This occurs mostly as their reach plays out in television ratings where the big brands want to establish loyalty before this target’s first independent consumer decisions, and generally happens at the exclusion of other…